How To Speed Up A Wordpress Site & Why It Matters?

By Author: Marilyn Brown
Total Articles: 2
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If your website is too slow to deliver the results then no matter how efficiently does it works, unless it is doing it at a fast pace. So the single element which can degrade your website’s performance could be its slow speed. But there are certain quality checks which can help you to speed up your WordPress site.

How to Boost Your Website Speed?

The speed of your website doesn’t depend on a single factor. There are various factors which may be a cause of your website’s slow performance. Now the question arises, it is possible to overcome these issues and speed up your WordPress site? If yes then how it could be possible? Well, the answer is here. Let’s discuss some key factors which could boost your website speed.

Choose a Good Web Host

While thinking of starting an online business the most important part is selecting a good host for your website. There are many hosting plans available online but we always recommend the WP Engine WordPress Hosting for a good performance and higher response rate.

Select the Best Caching Plugin

Caching stores the data, it means when a web page ...
... is cached, your system doesn’t need to retrieve it again and again. It saves the loading time, thus increases the speed of your website to a higher extent. W3 Total Cache is a highly recommended caching plugin to increase website performance and reduce loading time.

Image Optimization

Images are heavier as compared to text, so they occupy more space on the web. Image optimization will be a good idea to speed up the WordPress site. There are plugins such as WP Smush.it which could drastically reduce the image size without compromising much with the quality. It will help in boosting the website speed by reducing the load time.

Use a Optimized Theme

it’s important to pay attention when you are choosing WordPress themes for your website. Any free WordPress theme should have the following qualities like having speed and be real quick which can be useful for having a quicker website and getting your visitor experience nice and effective. There are plenty of responsive WordPress free themes which are SEO optimized, beautiful and impressive and are coded as per WordPress codex standards.

Use a Content Delivery Network

A CDN helps you to deliver the static files of your WordPress site to the visitors from a server which appears closest to your web server. It also ensures that the visitors hit the cache first rather than reaching your server because accessing the cache will be much faster than getting a response back from the server.

Optimize WordPress Database

It is necessary to optimize the database of a WordPress site to remove the redundancy and metadata. WP Sweep plugin will be helpful in removing the unused data from your site. It also cleans up spam, unapproved comments, revised posts and orphaned data which are of no use for your website.

Why Does the Speed Matters?

The speed of a WordPress site does matter in terms of its performance and SEO rankings. Obviously, a website with good speed delivers good customer experience and tends to have a higher ranking in Google search options. It is observed that nearly 48% users around the world expect a web page to load in 2 seconds or less. So to meet user expectations it is must to have a high speed and lesser wait time.

Although the speed is not the only criteria to judge a website’s performance but still it matters!

Marilyn Brown is a professional WordPress developer at Themes21. She has been involved in web design and wide range of skills covering all aspects of the website development and creation process