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Power Of Storytelling As A Strategic Business Tool
We all love stories, don’t we? No matter how fantastic it would be, we believe in it. We see the characters, we feel for them. We learn and also, we apply and approach their principles, disciplines in our lives. This is the impact of a story. It digs down deep in our hearts, makes itself a place and lives long with us until the end. Stories can hold humans within itself. For example: If one reads any fantasy book like The Harry Potter series or The Lord of the Rings series, it is nearly impossible for one to roll out of that fantasy world. Great writer, Graham Greene quoted, “Stories are real. They are happening sometime in the parallel universe. They need to be narrated here, to the people who want to get out and experience what exactly is the world, how it functions. That’s its power. It can make an uneducated knowledgeable and knowledgeable the leader of the world.” That’s true.
Analysing this impact of storytelling, businesses in the modern world have adopted to writing content in the manner of storytelling, in a way communicating with their audiences through a story. Businesses today are aware of how to ...
... approach the customers. Unless and until the companies will not associate the customers with a story or a narration, the customer would neglect the good of the business. Consider this example of Apple Inc. Observe closely how they advertise themselves. They don’t give you a phone at the very first frame. They take you around and around the corners, making you feel blessed and at the tail of the advertisement, they will say that it all happens with the ‘Apple’. In this way, they take you to a place where you want to be and the ultimate key to the door of that place is the product… in this case the ‘Apple’ phone.
Storytelling became a part of the business and sales promotion since the World War 2 era. During the World War, the American soldiers promoted patriotism through storytelling. These stories were narrated through the posters. The impact that the posters left on the citizens was remarkable. Don’t forget that the USA became the superpower after the end of the 2nd World War. This is how exactly businesses work with stories. They approach you through an emotion, an expression. We as humans we always tend to believe in emotions whether it be love or hatred, we fall to it.
Nowadays digital media marketers also have adapted to this form of marketing. Look at the websites of the business - the ‘About Us’ section will tell you a story. Then the testimonials will be an experience. Digital media platforms such as Facebook came up with the idea of sharing memories i.e sharing stories. How did Snapchat become popular? Snapchat allowed individuals to share stories and became popular. Today there are several digital marketing companies in Mumbai. Quantspire, being one unique among these all, provides to business the best social media services in Mumbai. Ranked as the best SEO company in Mumbai, Quantspire aims higher to become the best SEO company in India. If you want to hire concepts that will bring success to your business, Quantspire becomes the best option to choose for, which provides varied business success strategies and therefore becomes one of the best social media marketing companies in India.
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