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Why Your Business Needs A Multilingual Website?
Most businesses think that a website in English will cover all global markets where the company sells products. While this may have been true, here are some hard facts that will shake what is
broadly accepted in international business
· Mandarin and Spanish are more modern languages than English regarding active users.
· 70% of the world doesn’t speak English, yet over 55% of the websites offer only English
content.
· Over 50% of all Google searches are in languages ...
... other than English.
· About 67% of the Internet users are non-English speaking, and this percentage is growing.
· A vast majority, about 90% of internet users within the EU claim that given a choice of websites in different languages, they would prefer to visit a website in their language!
The above facts were compiled by a survey done by UK TechTrans clearly shows the importance people place on a website in their local language.
Hard facts aside, here are some compelling reasons that a business cannot ignore to develop a multilingual internet site,
1. English was the beginning
It’s true that the internet was invented by an English speaker and therefore the initial content was all in English, however, this trend does not continue today. As the inhabitants of the world took to this source of knowledge and fast communication, people from different cultures speaking different
languages have been logging on to the internet. Further, with the spread of the mobile network and lower charges for services the consumption of the web is multiplying fast getting all corners of the world connected to this massive network. With this growth, the need for a
multilingual website is essential today.
2. Making for a cost-effective marketing tool
A website that effectively communicates with the target audience in their local language is the best marketing tool that any business can hope for. When a potential customer can interact with your website in his/her language taking into account cultural sensibilities, it provides a great first interface between the company and the customer.
3. Bringing in new customers
With a better understanding of the products and services offered, a multilingual website will help to convert the browser into a client. Further with the impression that a local business is behind the goods and services provided, the customer is bound to be easily converted.
4. Bringing home the sales
When every local language website is expected to increase sales by attracting a new audience,
imagine the potential a multilingual site can have on business. Yes, it becomes necessary to hire the right website translation services to ensure that the website meets the sensibilities of the language and culture to have the desired impact.
5. Building trust
It is natural for any customer to be skeptical to order goods from a website in a language that he/she doesn’t quite understand as well as the local language. With a site that is easy to understand and is in the local language, the customer is more confident about the offers and terms of purchase. This goes to build trust in the mind of the client!
When a business needs to make a bold statement that is bound to create ripples in a new market,
it is best to go the professionals. Mayflower Languages Services with offices in Bangalore,
Mumbai and California provide professional translation services for your website, to get your business noticed and made it the best marketing tool. Established in 2003, with over 14 years of experience, Mayflower Language Service is an ISO certified organization which offers multi-language translation services making your business website look and feel more professional,enabling you to attract new customers internationally.
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