Why Your Business Needs A Multilingual Website?

By Author: Shreya Gupta
Total Articles: 50
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Most​ ​businesses​ ​think​ ​that​ ​a​ ​website​ ​in​ ​English​ ​will​ ​cover​ ​all​ ​global​ ​markets​ ​where​ ​the​ ​company sells​ ​products.​ ​While​ ​this​ ​may​ ​have​ ​been​ ​true,​ ​here​ ​are​ ​some​ ​hard​ ​facts​ ​that​ ​will​ ​shake​ ​what​ ​is
broadly​ ​accepted​ ​in​ ​international​ ​business

·​​ ​​ ​​ ​​ ​​ ​​ ​​ ​​ ​​ ​​Mandarin​ ​and​ ​Spanish​ ​are​ ​more​ ​modern​ ​languages​ ​than​ ​English​ ​regarding​ ​active​ ​users.
·​​ ​​ ​​ ​​ ​​ ​​ ​​ ​​ ​​ ​​70%​ ​of​ ​the​ ​world​ ​doesn’t​ ​speak​ ​English,​ ​yet​ ​over​ ​55%​ ​of​ ​the​ ​websites​ ​offer​ ​only​ ​English
content.
·​​ ​​ ​​ ​​ ​​ ​​ ​​ ​​ ​​ ​​Over​ ​50%​ ​of​ ​all​ ​Google​ ​searches​ ​are​ ​in​ ​languages​ ...
... ​other​ ​than​ ​English.
·​​ ​​ ​​ ​​ ​​ ​​ ​​ ​​ ​​ ​​About​ ​67%​ ​of​ ​the​ ​Internet​ ​users​ ​are​ ​non-English​ ​speaking, and​ ​this​ ​percentage​ ​is​ ​growing.
·​​ ​​ ​​ ​​ ​​ ​​ ​​ ​​ ​​ ​​A​ ​vast​ ​majority,​ ​about​ ​90%​ ​of​ ​internet​ ​users​ ​within​ ​the​ ​EU​ ​claim​ ​that​ ​given​ ​a​ ​choice​ ​of websites​ ​in​ ​different​ ​languages,​ ​they​ ​would​ ​prefer​ ​to​ ​visit​ ​a​ ​website​ ​in​ ​their​ ​language!

The​ ​above​ ​facts​ ​were​ ​compiled​ ​by​ ​a​ ​survey​ ​done​ ​by​ ​UK​ ​TechTrans​ ​clearly​ ​shows​ ​the​ ​importance people​ ​place​ ​on​ ​a​ ​website​ ​in​ ​their​ ​local​ ​language.

Hard​ ​facts​ ​aside,​ ​here​ ​are​ ​some​ ​compelling​ ​reasons​ ​that​ ​a​ ​business​ ​cannot​ ​ignore​ ​to​ ​develop​ ​a multilingual internet site,

1.​​ ​​ ​​ ​​ ​​English​ ​was​ ​the​ ​beginning
It’s​ ​true​ ​that​ ​the​ ​internet​ ​was​ ​invented​ ​by​ ​an​ ​English​ ​speaker​ ​and​ ​therefore​ ​the​ ​initial​ ​content​ ​was all​ ​in​ ​English,​ ​however,​ ​this​ ​trend​ ​does​ ​not​ ​continue​ ​today.​ ​As​ ​the​ ​inhabitants​ ​of​ ​the​ ​world​ ​took​ ​to this​ ​source​ ​of​ ​knowledge​ ​and​ ​fast​ ​communication,​ ​people​ ​from​ ​different​ ​cultures​ ​speaking​ ​different
languages​ ​have​ ​been​ ​logging​ ​on​ ​to​ ​the​ ​internet.​ ​Further,​ ​with​ ​the​ ​spread​ ​of​ ​the​ ​mobile​ ​network and​ ​lower​ ​charges​ ​for​ ​services​ ​the​ ​consumption​ ​of​ ​the​ ​web​ ​is​ ​multiplying​ ​fast​ ​getting​ ​all corners​ ​of​ ​the​ ​world​ ​connected​ ​to​ ​this​ ​massive​ ​network.​ ​With​ ​this​ ​growth, ​the​ ​need​ ​for​ ​a
multilingual​ ​website​ ​is​ ​essential​ ​today.

2.​​ ​​ ​​ ​​ ​​Making​ ​for​ ​a​ ​cost-effective​ ​marketing​ ​tool
A​ ​website​ ​that​ ​effectively​ ​communicates​ ​with​ ​the​ ​target​ ​audience​ ​in​ ​their​ ​local​ ​language​ ​is​ ​the​ ​best marketing​ ​tool​ ​that​ ​any​ ​business​ ​can​ ​hope​ ​for.​ ​When​ ​a​ ​potential​ ​customer​ ​can​ ​interact​ ​with​ ​your website​ ​in​ ​his/her​ ​language​ ​taking​ ​into​ ​account​ ​cultural​ ​sensibilities,​ ​it​ ​provides​ ​ ​a​ ​great​ ​first interface​ ​between​ ​the​ ​company​ ​and​ ​the​ ​customer.

3.​​ ​​ ​​ ​​ ​​Bringing​ ​in​ ​new​ ​customers
With​ a better​ ​understanding​ ​of​ ​the​ ​products​ ​and​ ​services​ ​offered,​ ​a​ ​multilingual​ ​website​ ​will​ ​help​ ​to convert​ ​the​ ​browser​ ​into​ ​a​ ​client.​ ​Further​ ​with​ ​the​ ​impression​ ​that​ ​a​ ​local​ ​business​ ​is​ ​behind the​ ​goods​ ​and​ ​services​ ​provided,​ ​the​ ​customer​ ​is​ ​bound​ ​to​ ​be​ ​easily​ ​converted.

4.​​ ​​ ​​ ​​ ​​Bringing​ ​home​ ​the​ ​sales
When​ ​every​ ​local​ ​language​ ​website​ ​is​ ​expected​ ​to​ ​increase​ ​sales​ ​by​ ​attracting​ ​a​ ​new​ ​audience,
imagine​ ​the​ ​potential​ ​a​ ​multilingual​ ​site​ ​can​ ​have​ ​on​ ​business.​ ​Yes,​ ​it​ ​becomes​ ​necessary​ ​to hire​ ​the​ ​right​ ​website​ ​translation​ ​services​ ​to​ ​ensure​ ​that​ ​the​ ​website​ ​meets​ ​the​ ​sensibilities​ ​of​ ​the language​ ​and​ ​culture​ ​to​ ​have​ ​the​ ​desired​ ​impact.

5.​​ ​​ ​​ ​​ ​​Building​ ​trust
It​ ​is​ ​natural​ ​for​ ​any​ ​customer​ ​to​ ​be​ ​skeptical​ ​to​ ​order​ ​goods​ ​from​ ​a​ ​website​ ​in​ ​a​ ​language​ ​that he/she​ ​doesn’t​ ​quite​ ​understand​ ​as​ ​well​ ​as​ ​the​ ​local​ ​language.​ ​With​ ​a​ ​site​ ​that​ ​is​ ​easy​ ​to understand​ ​and​ ​is​ ​in​ ​the​ ​local​ ​language,​ ​the​ ​customer​ ​is​ ​more​ ​confident​ ​about​ ​the​ ​offers​ ​and terms​ ​of​ ​purchase.​ ​This​ ​goes​ ​to​ ​build​ ​trust​ ​in​ ​the​ ​mind​ ​of​ ​the​ ​client!

When​ ​a​ ​business​ ​needs​ ​to​ ​make​ ​a​ ​bold​ ​statement​ ​that​ ​is​ ​bound​ ​to​ ​create​ ​ripples​ ​in​ ​a​ ​new​ ​market,
it​ ​is​ ​best​ ​to​ ​go​ ​the​ ​professionals.​ ​Mayflower​ ​Languages​ ​Services​ ​with​ ​offices​ ​in​ ​Bangalore,
Mumbai​ ​and​ ​California​ ​provide​ ​professional​ ​translation​ ​services​ ​for​ ​your​ ​website,​ ​to​ ​get​ ​your business​ ​noticed​ ​and​ ​made​ ​it​ ​the​ ​best​ ​marketing​ ​tool.​ ​​ ​Established​ ​in​ ​2003,​ ​with​ ​over​ ​14​ ​years​ ​of experience,​ ​Mayflower​ ​Language​ ​Service​ ​is​ ​an​ ​ISO​ ​certified​ ​organization​ ​which​ ​offers multi-language​ ​translation​ ​services​ ​making​ ​your​ ​business​ ​website​ ​look​ ​and​ ​feel​ ​more​ ​professional,enabling​ ​you​ ​to​ ​attract​ ​new​ ​customers​ ​internationally.