Understanding Traffic Building And Conversions For A Business Internet Online Web Site

By Author: Al Terry
Total Articles: 787
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The simple way to look at any business is that maximizing profits is the day in and day out goal and this is obviously true for a business Internet online web site. The success of any web site business will directly be related to the amounts of traffic that come into the web site and how the numbers of traffic convert into sales. Clearly all webmasters want the most traffic and the highest numbers of conversions. While clearly it is impossible to grab every visitors from the net and get everyone of them to make a purchase it is easy to keep this goal a work in process and the results can be amazing.

The first piece of the puzzle is to understand what creates greater income for a business Internet online web site. In the simplest form there really are only two ways to increase income and those are to increase traffic and increase conversion rates. if this is accomplished then income will always be maximized and returns will always be growing in a positive fashion.
These two factors have a synergistic effect with each other on top of it, while many webmasters only care about increasing traffic and feel the conversions ...
... will take care of themselves it is advised to keep work on the other half of the puzzle as well. Think about it, if you have a 1% conversion rate and want to double your profits and have 1000 visitors coming in per day it would be easier to work on pages to get a 2% conversion rate then to build another 1000 visitors per day.

For most business Internet online web sites the conversion rates are about 2% but many top webmasters and online marketers get as much as a 10% conversion rate and a few even better then that. There are a few things that have a direct relationship with conversion rates, for example if you want the worst conversion rates create a boring page with no value and place a banner on it, that is a sure way to lose sales. If you want to work towards better conversion rates then a little work on the pages that generate income will be needed.

There are some tips for any business Internet online web site that may see quick increases on conversions to help maximize profits. As mentioned above avoid banners at all costs and instead create a page of great content with links to the products or services that you are trying to make sales on. Make sure to excite the visitors and make them want to make a purchase. A page of content should never be a sales letter but rather a way to show that you are a credible source of knowledge on the products or services that you are selling. If the web site pages can accomplish credibility with the visitors they will be much more willing to click through the link and make a purchase. This has a profound effect on conversion rates and blows away using banner ads in every way.

When it comes to the bottom line of a business Internet online web sites bottom line two major factors decide the profits and they are the numbers of visitors coming into the site and the number of those visitors that turn into a sale. Of course this is common sense but many times it is the simplest of things that are overlooked. While working on building more traffic to a web site and of a web page make sure to also work on increasing the conversion rates by experimenting with the best techniques and eliminated the bad practices that you may be participating in.
Al has a site which teaches free lessons with Business Internet Online Lessons And Information and the best approaches for accomplishing the goal. Easy to read lesson plan goes through every step of building web sites for business Internet online resources and lessons for making money from home.