5 Reasons To Consider Radio Commercial

By Author: Peter
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In this blog post, we will encounter the reasons of why avoiding radio commercial while thinking about business growth is not so good idea. In any region, radio is considered as one of the most effective, growing and a medium that is experienced by mass.
So, heading towards the heart of the topic, here are 5 reasons that can change your decision, if you are thinking to ignore radio commercial.

1) Real Mobile Medium
You can reach to your target audience almost anywhere. Whether they are on two wheeler, in car, walking, jogging, in home, at office, exercising, cooking or bathing, your promotional activity can be sent to your audience’s ear. Not all the mediums can do that, radio is a mobile medium in a true sense.

2) Cost Effective
Yes, cost of radio commercial is increased, but while comparing it with other mediums of promotion/marketing, radio commercials are still very cost effective. So, radio commercial never hurts your budget still works for your business.

3) Hit the Bull’s Eye
Different people listen to radio at different time that’s why it becomes easy to reach your ...
... target audience by selecting the time slot for your radio advertisement when your target audience is listening to radio.

4) Local Medium
Radio is a local medium and helps you strike the right chord because you have the scope of modifying your radio advertisement in a language or dialect which your audience understands.

5) Growing Medium
Radio is one of the most sophisticated and growing mediums of advertising. Considering UAE in radio market, it has the highest number (47) of radio stations and here, radio broadcasts in more languages than any other country. In UAE, with the help of radio commercial, you can reach 80% of people.

These were the advantages of radio commercials; but a radio commercial without purpose is equal to no radio commercial. So, to make radio commercial effective,
- Establish an objective
- Select target audience
- Develop or hire someone to develop a script
- Execute it with perfection
Businesses from diverse industries have grown like anything with radio commercials. You also should develop a radio script that serves the purpose of your advertisement in creative way.
At Studio 52, our team has expertise in delivering creative and modern audio solutions that are cost effective. We have voice-over talent experts in more than 20 languages and plenty of regional dialects. And our extensive library of production music leaves no stone unturned to make your radio commercial class apart. If you are looking for radio advertisements that can touch the hearts and brains of your target audience, Studio 52 is waiting for your call on +971-4-454-1054.

Source: http://www.mideastmedia.org/industry/2016/radio/