Missed Call Marketing Solutions Gaining Grounds In India

By Author: Aaditya Aggarwal
Total Articles: 22
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It became a big news when India came second in the list of highest mobile subscribing country in the world. At that time, analysts were quite surprised by the find, but it all started to make sense eventually. When the research was conducted, India had about 1 billion mobile subscribers, which was high even for its ginormous population. While part of the reason is the plummeting cost of network plans for both domestic and international calls, the other crucial reason is the missed call marketing campaign.

A missed call or flash call costs nothing. The practice of miss calling was first heard of early last decade when teenagers started calling and disconnecting their friends in a way of requesting a call back. It’s free and even require no typing. Taking advantage of this widespread habit among a generation of population in India which eventually caught up with the rest of the citizens, the companies launched a marketing technique. They called it miss-call marketing, in that they put up a hotline number where enquirers can call and disconnect. The operator rings back at the number in ...
... the next two minutes, an expense that was borne exclusively by the company, thus saving the subscribers a good few minutes of talk time from their plan.

An essential signal for free voice communication, the practice soon gained traction all over India as people widely availed this feature with no expense to bear on their parts. While the first reason is obvious, a secondary reason why missed call marketing solutions in India became so popular is that a large number of citizens in the country are on prepaid network plans, meaning that they have a finite talk time, much of which is spent in day-to-day and necessary communications. Researches have shown that people have shown greater eagerness to spend a few rupees much easier than sparing their talk time minutes.

In such a scenario, the missed call marketing strategy became a modal vehicle of communication between companies and customers for exclusively marketing reasons. In the end, the company had much to gain with the possibility of generating leads and converting them into potential customers. So, this plan turned out to be an economical mechanism for the companies too. Customers engagement leapfrogged in no time and the campaign became a success with some of the top brands who led the way to this avenue.