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It All Starts With The Right Content

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By Author: Neha Mathur
Total Articles: 4
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In today’s cluttered digital space, content is the most important aspect of your marketing mix, to help you stand out. Useful, relevant, engaging content that is written to a specific audience and aims to inform, educate or entertain, will always be consumed. The product, of course, will be at the core of it all.

At Reverse Advertising, we play around with ideas, but never with time-tested formulae of success. We keep our language simple and our communication lucid, so it can be understood by anyone reading it. When our team writes for you, we keep Google’s latest algorithms in mind, so your keyword density results are achieved and surpassed over time. Providing relevant backlinks and frontlinks, we ensure that your site is always up to date, so it scores high on Google’s relevance and recency benchmarks, throwing your search result higher up the ranks.

When we write ads for you, they aren’t just innovative or disruptive. But they are well-researched pieces of creative engineering that will be consumed and even shared. On social media especially, we have our finger placed on the pulse of the market and ...
... the audience. If needed, we take on the bigwigs in a bid to draw attention towards the strengths of smaller, more effective players. The one who consistently does it right will win the game, irrespective of scale. Here are some of our core competency areas:

Social Media Creatives: Reverse Advertising is an expert when it comes to social media campaigns. Social media is powerful when you hit at the right time with the right content, an approach we call Live Creativity. We ensure that our content is shareable and get the audience involved in the flow, leading to user generated content.

Video Content: 80% of content consumed online is video. Our in-house video time creates short, fun explainer videos, GIFs and memes, making your content more easy to absorb.

Blogs: Blogs and articles are a great way of informing users about the latest developments in your company. They also help in disseminating information about the brand itself, people behind the scenes and the overall culture of the brand. It can help create a brand connect with updated information and latest trends so customers keep coming back. Through long form reads, a brand can connect with its customers more intimately.

Press Releases: It’s no longer an era of press releases appearing in newspapers. Today, the internet medium is fast paced and one can update their announcements on myriad portals every day. With eye-catching headlines, a journalistic style of writing and the perfect understanding of your core marketing objectives, Reverse Advertising weaves magic with words to suit the right media, so your brand dominates the race to supremacy in the digital era.

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