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Content Marketing- Why Is It Important For Your Business By Eq Solutions
Like other organizations, your business is likely juggling with an intersection of various changes that are surmounting the familiar gambit you have always to communicate and connect with your prospects and customers.
Growing demographic diversity, the acceptance of interactive technologies and the unrolling media usage have reshaped how consumers acquire information and how they view the brand communication messages.
As you wrestle with how to speak effectively with today’s consumers, you are likely to have heard something called as “content marketing”. Maybe you have read about it in a blog or a colleague or consultant might have suggested it to you.
But before you jump in, you need to know more. What is content marketing anyway? Is it just a passing trend? Does it actually mean anything or is just a cool buzzword? Could it help you achieve your goal? And if yes, then how?
• What is Content Marketing?
Content Marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience – ...
... and ultimately, to drive profitable customer action.
So, firstly, content marketing is a strategic approach and not just aimlessly posting items to your social media feeds. Set a clear objective of what you need to accomplish and how your content is supposed to move you closer to your objectives and digital marketing strategy.
Second, your content must benefit a clearly defined audience. Ignore the demographics here. What are the needs, wants and interests of your prospects? How your product or service fit into their lives? What expertise do you have which is of use to them? What kind of content you should publish that would inform, entertain and engage them in a meaningful way?
Third, your content should be valuable, relevant and consistent to your audience.
Valuable: - The people who read your blogs or watch your videos must get something positive and purposeful out of it. They should feel that they’ve learned something or that they’ve been entertained in a way that resonates with their lives and values.
Relevant: - Your content must address consumers’ wants, needs, and interests. You have to be that trusted expert they can turn to for answers. Show your audience that you understand what’s interesting, funny, heartwarming, or important to them.
Consistent: - Powerful content, delivered over a period of time, makes you instantly recognizable. Your look, feel, tone, and writing style – and of course the material– should speak with the same voice that helps consumers get to know you and grow familiar with your organization.
Finally, a good content marketing strategy drives profitable customer action. Folks want to do business with organizations who understand “people like me.” They trust the recommendations of other consumers like themselves, so when a friend shares branded content through social media, the message takes on added credibility. Content marketing gives you the opportunity to earn that credibility by creating messages that demonstrate how your product or service can make a positive difference in the lives of your prospects.
• Why Content Marketing is Important?
1. Why content marketing matters to consumers?
Today’s prospects have a strong hunger for good information. Most of us research products and services online before making a purchase. We study different cell phones, comparing prices and features, before buying one. Even grocery shoppers use mobile phones to compare prices and deals. People want good content that helps them make good decisions, but they don’t like being sold.
2. Why content marketing matters to search engines?
Consumers turn to search engines for solutions to their problems. Sometimes, your best opportunity to attract new customers is to be there when they Google it. In fact, you may have already established a search engine optimization (SEO) plan. Constantly publish fresh articles, and update your existing content. It will help you maintain a strong showing on search engine results pages (SERPs) and keep people coming back to your site. Write for the reader first and research long-tail keywords to use as synonyms. That way your content will be both user-friendly and SEO-friendly.
3. Why content marketing matters to your business?
Powerful content can help you build customer relationships. It showcases your subject-matter expertise, and gains trust by highlighting important topics that affect your prospects. Well- written content can draw traffic to your website and social media accounts, boost your performance on search results pages, and give audiences the opportunity to share your content with their friends.
• Getting Started with Content Marketing:
Just because marketers realize the importance of content, many have yet to establish a formal content marketing strategy. These steps can serve as a framework to guide your efforts-
Planning: - Lay out the objectives your organization needs to achieve, then what role will content play in achieving them. How content marketing will supplement other activities such as sales, advertising or service?
Audience: - Do you have a single, similar audience, or a heterogeneous one who would benefit from what you have to say? Where is the match between their interests, concerns, and information needs and your expertise?
Content Development: - Powerful content begins with a clear sense of what you need to say and convey to your prospects. Establish a steady tone that represents the expertise and values of your organization. Your content must be optimized for your audience, for search engines, and for your business objectives.
Implement: - How will you disseminate your content? You can publish your content on your own website or start a blog under your business’ name, note down the topics that will be covered in the blog and update it on regular intervals. A regular, consistent schedule is best for establishing familiarity with your audience. Make the most effective use of social media and other channels to distribute your message.
Monitor Results: - Pay attention to the impact your content has on your website traffic and search engine rankings. People should interact with your content in some way- hit the like button or comment on it. Assess the number of likes, shares, comments, and other actions. Take a note of the positive and negative comments, reply to each one of them. Are they asking questions or lodging complaints – and how are you responding to them?
By tracking results, you will be able to derive important insights into whether and how people respond to your content. In this manner you can evaluate what you learn and also, improvise your content strategy if need be. We at EQ Solutions market you Digitally with great Content. We help you plan Content Promotions, by creating excellent Content Marketing Strategies.
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