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Why Social Media Marketing Should Be On Your Agenda By Eq Solutions

By Author: Parth
Total Articles: 13

It isn’t enough just to have a website for your business these days. With every industry approaching their target market on social media platforms such as Facebook, Twitter, Google+, Instagram, etc. it is every important to propagate yours too using these mediums. If you are not promoting your business on social media then you are definitely falling behind in the race. Media dynamics has changed rapidly and the need to stand out among 100 is much more vigorous. Social Media which is a modern medium of marketing provides a two way process of communication rather than one way communication which is done by the traditional mediums such as television and radio. That is the reason social media is much more acceptable and seems more liable. Here are 9 reasons as to why you should promote your business on social media.

A. You get to see your target market:
What makes marketing interesting on social media platforms is that you get to have your customer base. You get to know about their preferences and choices, their buying attitude through their comments, tweets, etc. you get a chance to know them closely and personally. You get to know as to what goes on in their daily lives and maybe mould your marketing strategy according that.

B. You can respond to queries & problems immediately:
If there are some issues with your product or service, you want to know about it promptly. With the quick responses you get in the process of social media marketing, you’ll be the first to know when there are issues or queries, without a third party getting involved- and you can take action right away to resolve them. Interacting with your target audience on a daily basis can help you build a personal relation with them and increase your goodwill.

C. Your competition is Tweeting & Facebooking like crazy:
The sooner you start your page on Facebook and Twitter, the sooner you start accumulating Fans and followers. This isn’t something to want to lack behind in. it is difficult and pricey to come up in the market which already has some big brands than starting from the very beginning.

D. People are receptive to your messages:
When you market your business on social media platforms you are likely to develop a conversational style of persuasion rather than advertising. People view these platforms as social networks and not marketing mediums. And hence, they are less interested in what you post as an advertisement and more interested in what you got to say.

E. It will get you more sales:
Not surprisingly, when you have your customer base in front of you, they are more likely to buy from you when the products you sell. Social media marketing doesn’t just display your business in a sea of businesses, but it also gives you many opportunities to give the potential customers a number a incentives. Tweeting or posting coupon codes can drive huge sales to your business.

F. You’ll find customers you didn’t knew existed:
When you follow specific keywords in Twitter, you will find people who are looking for the products or services you sell and direct them to your site. Twitter is a great platform for connecting with people and telling people who want your product how to buy them from your company. It is just a ‘@’ sign away.

G. Customers you didn’t knew existed will find you(and buy from) you:
From marketing your business on social media platforms, you’ll probably connect with tons of groups related to your industry and database. By posting links of your webpage in these groups you might be able to influence the people to have a look into your site. Post a link today and maybe two weeks later you’ll be able to drive a sale from it.

H. It’s free:
There’s no arguing on that. If you yourself handle your social media management, running a social marketing campaign costs next to nothing. But if you outsource this service it will cost around $3,000- $7,000 per month, but this is an investment you’ll wish to see a return on. If you are not emboldened to interacting with people online or your writing skills leave something to be desired for, than hiring an online PR agency is your best resolve. Posting poorly written content or conveying the wrong kind of messages on social media platforms can damage you social media presence.

I. The social media marketing arena is a (fairly) level playing field:
In the traditional method of marketing where you need millions of dollars to run an ad campaign, but in case of social media marketing everybody start off on a pretty equal footing. The people who wish to grow vigorously and go viral in the cyberspace are the people with the cleverest, attention grabbing tactics and the most useful link worthy content. If you want to get lots of traffic and increase your sales online, then you have to outplay, outnetwork and outwrite your competition while rendering superior products and customer services.

In short, marketing on social media is a big part of doing business the new era. If your business isn’t already on the social network, now is the right time to start. You never know, you may be missing out on sales opportunities right now. We at EQ Solutions market you Digitally. We help you plan Digital Promotions, by creating excellent Online Marketing Strategies.

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