Sms Striker - A Success Story

By Author: sms striker
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"What moves success forward are case studies. Generally because these inspire other business to take the road, “If they got it right, probably you would too.” So here is one major successes of SMS marketing.The 10,000 square-foot long night club in Las Vegas, TAO Nightclub sent out an exclusive message to its 2,000 odd mobile subscribers to promote an event that was scheduled to be held in the venue. The message was meant to increase the attendance of the spectators.

To the benefit, the campaign generated nearly 11 per cent redemption rate. This resulted in 220 additional attendees and 1,770 dollars in the additional admission fees. These additional attendees also purchased an average of two drinks for another 20 dollars, these totalled 4,400 dollars of extra income at the bar. This was among the first time when the use of SMS marketing was reaped by a company."

For most automobile enthusiasts British Motor Racing Circuit, Silverstone is a household name. So, he is the story: The organisers of events at Silverstone, to increase the ticket sales for an impending Formula 1 Grand Prix triggered a bulk SMS blast ...
... to over 45,000 people from Silverstone’s database.

The recipients were those who had either purchased tickets from Silverstone before, or had expressed interest in upcoming events. The message read “Enjoyed the Monaco Grand Prix? Get your tickets to the British Grand Prix at Silverstone now! http://bit.ly/12wYgh1 To opt out text STOP to 60070”, with an embedded short URL into the message.

With a simple click, the enthusiasts were redirected to a ticket ordering page. With just this, and such a meagre expense, the Silverstone generated a return on investment (ROI) of 680%, making it one of the most successful BULK SMS campaigns ever.

This particular campaign shows the success of Missed Call campaign in India. The name of the company has not been revealed but it is one the largest FMCG companies in the country, with leadership in Home and Personal Care, with its sub-brands in 20 distinct consumer categories.

The firm wanted to reach out to a major chunk of the rural population, and the campaign titled ‘Go Rural was launched. It started a voice campaign to reach more customers, and advertised the missed call number on various channels, mainly radio.

In order to participate in the campaign, the interested customer has to give a Missed Call to a designated number. In response, they would receive an inbound call inducing them to buy a product at a meagre price. The campaign was held in various regional languages as well, catering to a diverse Indian population. The reports and analytics were gathered about the customers.

The campaign generated phenomenal result, and the firm recorded an inbound interaction accounting to nearly 30 lakh. This became one of the largest missed call campaign taken off from the country.