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Eq Solutions - 6 Ways To Build An Engaged Instagram Following
World is changing & with changing world Instagram is becoming a leading image sharing platform of social media. About 5 million people use Instagram regularly this shows that Instagram is one of the most popular social media platform. If you want to grow your business then you surely can’t ignore this leading social media platform. It’s easy to create an account on instagram but it’s important to do instagram marketing in a right way. For a successful instagram marketing it’s important to have engagement on your Instagram posts. One way to get your followers talk about your brand is to increase your company’s visibility. Lets see how to build an engaged instagram following
1) Include Clear Calls To action in your posts: Calls to Action are the important thing that drives engagement on your instagram posts. Have call to action in your posts such as “likes for likes” or you can have call to action in your post itself such as double tap the post if you like our products. Such call to action encourages your followers to take an action of liking the post. You can also get your followers to talk on your communication by including interesting call to actions in your posts such as Tag the people you love the most such call to actions help to get
2) Leverage Relevant Hastags: Hash tags help the brands to reach the people who are not their followers. Hash tags helps to categorize the content, images & video content which helps the brands to reach a specific audience with a particular interest. Make sure that the hash tags you use should be applicable to the target audience you want to reach. For Eg, if you are hair accessories brand then your hashtags should be #Trendy #Hairaccessories #Likesforlikes so that it reaches appropriate target audience. Hash tags should be related to the brand as people doesn’t likes content unrelated to brand. When you are building followers on Instagram reach & visibility is very important. Its very important to reach people who are important for you & not irrelevant audience.
3) Go for Shout Out For Shout Outs: This is a very interesting form of promotion. When you promote others account to your own followers you are doing shout out for shout outs promotions. You can search for accounts having similar target audience & more number of followers then your account & then you can reach them to make a request publicly or privately. To make a request publicly you can comment on the company’s post & if you want to reach the company directly you can simply search for the company’s name in the Keyword search option, select the correct user & then send the message directly to the user you are interested to do shout out for shout outs promotion.
4) Use interesting captions: Instagram is basically an image sharing app but some brands are using it for sharing written content. It’s not compulsory to use Instagram for sharing your brand’s message only through images you can share your brand story through written content also. Instagram allows using 2,000 characters in post. So you can take benefit of this feature of Instagram for reaching your target audience through interesting captions to convey your message in a catchy way to your followers.
5) Try to interact with other users content: You can use Hastags not only to reach people of similar interest but also to interact with them & increase your followers. For eg: If you are apparel brand you can search for hashtags such as #apparels #trendyoutfits & can find other brands of similar category. You can comment on their posts, like their posts when you will engage with their content they will get notification & it may happen that they respond by following your account or liking your posts. Engaging with content of other users gives exposure to your brand. It’s a great way to get more followers.
6) Share your content on other social media platforms: when you have established a strong presence on Instagram & getting good response from your followers then start promoting your Instagram account on other social media platforms such as Twitter, Instagram, Google+ etc. in addition to giving the URL of your Instagram account give a little idea to the users of the content they will find on your Instagram account. If the users find your content interesting they will immediately follow your instagram account.
So there is a simple rule of Instagram Marketing, if you do it in a right way you are there in the heart of your followers. So follow the above steps to do your instagram marketing in a right way & to build an engaging followers base. We at EQ Solutions market you Digitally. We help you plan Digital Promotions, by creating excellent Online Marketing Strategies.
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