A Key To Corporate Event Management

By Author: event7
Total Articles: 2
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A Corporate event is a chance to reflect the company’s image and brand value to its stakeholders and also to its clients. Planning the perfect corporate event is no easy task. The important asset of any Company is the brand value the company holds followed by the employees of the company.
The event should be a projection of the brand value of the company and its people. To begin with planning a corporate event the following are some key points to remember,
Brainstorm
The first and most significant thing to do when you are planning a corporate event is to brainstorm and gather the requirements. Whether the event planners are from within the firm or a professional event planner, brainstorming helps.
*Gather ideas from Key Stakeholders
*Identify the vision and the purpose of the event
*Use previous year’s feedback to improve and innovate
Make a List
Categorizing the numerous points gathered during brainstorming is the next challenge to address. Make a list with the following categories
*Important and Urgent
*Urgent But Not Important
*Important But Not ...
... Urgent
*Neither Important Nor Urgent
Categorizing the tasks based on such a list acts as an effective step is time management.

Decide On the Budget
An important factor in event management is deciding on the budget as it decides the level in which event would take place. The impact the event creates is decided by the budget decided and allocated for the event.
*Decide on what’s important for your company and allocate a significant portion for it
*Keep some money reserved just in case you pick up any unexpected costs
*Keep the budget precise and do not make adjustments too many times
Make the Right Investment
Investing in the Venue, food, the theme might be very much necessary but the right investment lies in inviting thought provoking speakers.
These speakers might include some great men in the field in which your company is known for but it should also include outstanding employees from within the company as it provokes more interest. Sharing success stories from within the company is proven to be a great idea.
Build an Effective Marketing Campaign
Whether the event is an internal one or one open to all, a successful event is one which creates a lot of excitement among the attendees. The event management team should plan a smart marketing campaign in order to make the event have an extraordinary reach.
The social media is a boon in today’s world with respect to marketing. Facebook and Instagram can act as a major game changer in building a smart marketing campaign.
Execute as Planned
On the day of the event, the most important thing to do is to stick to the plan. There might be several last minute changes for which the event management team should stay prepared.
*Keep the schedule open as last minute changes might ruin it
*Do not include too many people in planning as too many cooks spoil the broth
*Stick to the timing as punctuality gives you a feather in the crown
Feedback is Necessary
Collecting feedback from the attendees is always going to help you do better the next time. How does feedback help?
*Gives you the ups and downs of your event
*Helps you improve and do better the next time
*You can compare the plan and outcome and get to know your performance scale
To summarize the key to Corporate Event management, gather ideas from the important people inside and outside the firm categorize them and draw a budget. Invite thought provoking speakers and market the event to create excitement among the attendees. Finally, stick to the plan which will make the event a grand success.