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Indoor Navigation And Indoor Positioning System | How It Changed The Shopping Experience?

By Author: Ashutosh Amin
Total Articles: 3

The only one-stop technology that defines the cutting edges of marketing at best is Beacon. Studies have shown more than millions merchants and retailers installed beacons to push the overall user experience to gain the advantages. Beacons own a potential to give some out of box marketing with much more consumers, brands, and new marketers. Beacons have defines a new way of marketing with right message with new and innovative way for retailers and customers. For customers, gives frictionless shopping experience with more exciting offers, for retailers it means reaching more customers with deep context messages to right person looking for such offers.

Indoor Navigation in Big Malls - Yes, Of course indoor navigation in bid malls can give many benefits to customers as well as retailers. When an individual enters Malls many question arises For Instant, where can find the best deal? What is latest offer? How do get right shop looking for? But with indoor navigation system customers can gain all this valuable information just at finger tips. Making shopping experience more enjoyable, with some tricks and trends enriching more customers. Wide range of offers, information photos, timings, exclusive deals for stores and restaurants can easily can customer’s attention. Location based marketing given a huge push for retailers to reach the targeted audiences. Additional purchase incentives can be employed independent of the location and interests of the user, e.g. via push messages and coupons.

Personalized In-store Experience - indoor navigation is a great way to connect way with right person at right time with right messages. It connects the in store shopping experience with digital world. Shoppers using many tricks and tracks to give the best shopping experience from locating the store to sharing their purchases with friends and family. Allowing new user to navigate easily and providing them with an easy to use indoor navigation solutions, thus improving the way of shopping and with lot more than what just your customers is expecting.

Target More Customers with Location Based Ads - Indoor Navigation in Big Malls engage more customers when they enter a mall. With use of Indoor navigation beacons solutions a retailer can grab customers with in-store offers, deals, offer of the day, exclusive coupons based on their locations. If a customer walks down the pasta aisle, you can let them know that the pesto is on offer and encourage them to expand their shopping list.

With indoor navigation in Shopping Malls and Retail one can build a sound brand loyalty and can create a personalized connection with your customers. Also you can engage with them all the way even when they reached at home, send additional offers and rewards on their next visit. As a result, you are in the forefront of your customer's minds before; during and after their shopping trip and you enhance the relationship with your customers making it more likely that they will return to your shop.

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