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Why Instagram Is Good For Your Business By Eq Solutions
Marketing is all about reaching people and influence their thinking, invoke a change in their behavior, giving them a call to action. The only way to bring that change in perception is to be where audience is engaging and spending time. So why is Instagram important for marketers?
Launched in the year 2010, this first- mobile app, available in 25 languages has 100 million daily active users, 1.6 million likes and 20 billion shared photos. Being in the market just for five years, Instagram is competing at its best with Facebook and Twitter. A recent study by Forrester Research found that Instagram users were 58 times more likely to comment, or share a brand’s post than Facebook users and 120 times more likely than Twitter users. This proves that Instagram is the best social and mobile platform to reach your audiences that are willing to engage. If your business is not on Instagram then you are missing out on something big.
Here are 8 reasons why Instagram is best for marketing your business
1. A Picture Is Worth A Thousand Words:
As cliché as it sounds, it’s true. Translating the passion of what you offer or do into a visual image opens a fantastic door of opportunity. What’s pleasing to the yes is pleasing to the heart as well. Display your product in a visually dynamic way or your service with an image in an emotionally charged, dramatic way. Most people like to look at interesting images and if you can “draw” them in with a photo that is an “ad”, it could end up worth as much as some of the best advertising campaigns out there. Be creative!
2. Instagram Can Offer A Behind The Scenes Look:
Sharing with photos that offer a behind the scenes look at your business can go a long way and help towards building a sense of rapport and familiarity between your work and those you offer it to. This is one of the most powerful ways social media can help change the game. People are very curious as to what goes on ‘behind the curtain’. A photo of a product being made or the service you offer being performed from the point of view of an insider can really engross and engage potential buyers.
3. It Encourages Costumer Participation:
After building a reasonable amount of followers, the door is wide open to encourage them to exchange and participate in exchanges involving your business using hashtags or just sharing photos. Why not hearten them to share their photos while using your product or service, if appropriate? Social media is social afterall. That why people love it so much and the much more fun exchanges they have with your business in social media the greater chance they will end up spending more money with you and encourage their social circle to as well!
4. Instagram Allows You To Build A Personality For Your Business:
Instagram should be a detailed part of constructing a striking and persuasive personality for your business. Along with the other forms of social media, your website and your advertising, you are given a great opportunity to framework how your business is recognized by your customers and potential leads. What feel are you trying to convey can be easily expressed through Instagram. The right photos shared on Instagram can build a strong personality and impression of your brand, which can go a really long way.
5. Trust Building:
The online experience can take a human face away from business interactions. This is a bad thing if you are looking to build trust in what you offer. Instagram lets you put a face on your efforts and in ways that can be targeted to help build confidence in you. Learning how to use Instagram to toughen trust in your efforts will quickly equal more sales and happy customers. For example- Having an online store on Instagram is the trend of the day. But, it’s not necessary that every Instagram user will trust you and invest money. For more sales and building trust in the minds of consumers, you can upload your client diaries or testimonials.
6. Instagram Keeps Your Name In Conversation:
Holding Instagram contests can get people talking about your business. Instagram is the ideal platform to hold contests and promote your business. The options are only limited by your imagination. The popular and the most accepted formula that works again and again is “The best photo shared featuring what you offer receives a free product”. Contests like these can help increase traffic on your business page.
7. Instagram Helps Promotes Special Events:
Are you planning to attend a trade show, a musical concert or something similar? Promote the fact that you are going, through Instagram! This draws support and interest in your attending. During and afterward, diarize your trip with fun and cool Instagram photo shares. Focus on something containing yourself or other business associates. Almost everyone is interested in this type of fun and attention.
8. The Chance to Go Viral:
Think company mascots, pets, adorable babies or animals doing funny things around your logo. Think out of the box. It only takes one home run to change the public profile of your business forever. It’s also a nice thing to encourage employees, friends or families to participate in sharing word about your business. One cute kitten photo shared can equal to tens of thousands of dollars of advertising. The social media industry is growing rapidly. Learn how to use Instagram and others social media platforms and become a marketing guru of digital age!
The consumers crave to share their stories, reactions and experiences visually. And Instagram offers just that. As you can see for yourself that a nice dose of creativity, some thought, a proper plan and the right spirit can go a long way towards Instagarm and help you becoming a real asset for your business. It is never too late to start promoting your business on Instagram. Get your feet wet in Instagram and become comfortable in its arena.
We at EQ Solutions market you Digitally. We help you plan Digital Promotions, by creating excellent Online Marketing Strategies.
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