Does Responsive Web Design Convert Better?

By Author: Pro Creations Technologies Pvt. Ltd.
Total Articles: 4
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Due to sudden rise in the area of Smartphone and tablet industry the number of mobile internet users will cross the desktop internet user, as pointed out by the various reports worldwide, also shown in the image below. Also the various devices, browsers and platforms force their restriction on the display. As users are surfing on internet for some information if they find it there, then it is very likely that they will share it to their friends and many more. These people may view the same content on mobile or tablet. If the website is responsive than it might work well for other devices else the user may have a negative impact.
Unfortunately, the web is not fully prepared for this shift. Therefore, there is a latest trend in website development of Responsive Web Design (RWD). It is technique in which the focus is toward how the content is viewed by the user, it is basically used to enhance the user experience by minimizing the resizing, panning a concept of rotation in horizontal plane and navigation.

Enhances user experience:

As, the user in today world is not restricted to just one device. He/she due to ...
... various constraints travel a lot. Therefore, they have the access to internet but through various electronic devices. If they can find the required information in proper, consistent and easier way than it is certain that the user will return.

Concentrate on single site for analytic

Previously there used to be two version of a single website, first a normal desktop version and second a mobile version. As a result of which the analytics and reporting part was one of the toughest. Since, the analyst had to merge the report generated for both of the site. But due to Responsive Web Design analyst just has to concentrate on single website.

Increase view on mobile and tablet user

As pointed out by earlier image above, number of mobile internet user is going to rise across worldwide. One of the major reasons is due to the developing countries getting access to smart phones and tablets at lower tariffs and also the device cost has fallen significantly. Therefore, it is evident that the number of user is going to rise.

Save time, cost an effort

If there is just one website to manage than it the time required for development is going to be less. Programmer will have to test only one website across different platforms which again save a lot of time. There would be less content so we do not have to worry for different content regularly.

Better Sales and conversion

As there are no redirects required, CSS style sheets and universal approach is followed in website design. User is provided with consistent look and feel, and the user experience is far better as compared to other website. Responsive Web Design is given major importance by Google so, the site is definitely going to rank well. As a result of which there will be a big number of conversion for sure.

A website development company which deal into PHP can provide a great service for your business. Since, PHP supports designing responsive website for mobile devices. As it includes all the required technological features to support responsive website development.