Future Of Seo Industry

By Author: Sanorita Cameron
Total Articles: 2
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On-page optimization, building back links and creating relevant content has come a long way in online marketing development. Whilst going through relevant and popular content, marketers across Glasgow have gone through some inclusive strategies that go beyond the approaches people once using for online marketing campaign.
Currently, SEO practice is all about brand building and influencing search queries. Hence, besides links, keywords, content and site optimization, few more building blocks work on site visibility and authorization. Find other blocks here-

• Rank Brain:

It is Google’s third most significant ranking algorithm and you can even say it most misunderstood one. Even, speculations do not seem to end so easily. Since the time Rank Brain revealed across the major publications, it has been holding attention of general public and marketers too. According to experts involved in SEO services in Edinburgh, Rank Brain does not act on your back link profile, Click-Through Rate or content quality. It only helps algorithms to interpret queries better and get matched with relevant page content.

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... Accelerated Mobile Pages:

Last year in February 2016, Google has integrated results from its Accelerated Mobile Pages project into its search results. Six months later to it, Google started displaying links to AMP pages in the main organic search results. Currently, Google has 150 million indexed AMP documents in its index and heavily gets influenced by publishing industry like Bing, eBay etc. Google has just announced that visitors will automatically get redirected to the relevant AMP pages, even if you have equivalent app page for your website. This means, Google is relevantly driving you towards the mobile-centric world, whether you like it or not!

• The knowledge graph and rich answers:

It was 2012, where Google introduced launch graph. It is slow but makes sure shot attempt to organize the entire information spread across the Internet. In short, it is Google’s way to replicate the information. Typically, knowledge graph elements come in the form of structured information that comes with links to authoritative resources. Common formats include knowledge panel that is being displayed on the top of organic search results. Even, queries now show ready answers and it continues to grow. Around 40% of the Google queries are displayed currently as “rich answers” that include featured snippets but not knowledge panels.

• Real-time filters and penalties:

With Google’s recent update in penguin, real-time signals are being processed within Google’s search algorithm. Every time you refresh data on your website, Google spiders re-crawl and re-index them. Few months earlier, Google has also integrated panda into their main algorithm and it does not get updated in real time unlike penguin. The main aim of Google here is it wants to make spam fighting as automated and central function for serving better search results.

The entire changes aim to bring positive sign to website owners. SEO services in Glasgow won it by cleaning spammy back links and removing poor-quality content from website. Now, marketers are running extra mile to improve the quality of content. The Rank Brain algorithm, Knowledge graph and AMP all serve towards the same purpose, whilst integrated penalties improve the quality of search results.