Online Travel Agents Are A Boon For Airline Industry!

By Author: John
Total Articles: 12
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It goes without any doubt that the last few years have been hard for the tourism industry. But amidst all this glumness, one section of the tourism sector that has lowered the downhill trend and has flourished is online travel. Today, one-third of the total online transactions for travel are carrying out with the help of booking system for travel agents. There is a significant hold on the online tourism industry on the internet these days. Even more, the sale of travel products is preferably suited to the online channel given the survival of a massive network of global travel suppliers such as airlines, hotels and travel agents and an extensively dispersed customer pool; leading to a simple order accomplishment process as there is no physical product to be delivered to the client.

All the popular airlines have websites of their own which help the customers to book their air tickets online and make brand awareness as well. Travel agencies have also developed a web presence of their own by creating voyage websites with thorough information and online booking abilities. The travel agencies also provide feature details on ...
... travel with narrow leaflets and travel tips. Even though, airlines encourage the clients to book directly through their internet websites to diminish distribution charges by removing the commission paid to the agent, the appearance of brand or product awareness has limited the collision of these only branded travel websites.

In comparison to the airline's websites, the online travel agent has developed in popularity by facilitating the search for the best travel transactions amongst various airline operators offering the freedom and choice regarding numerous brands and a broad product range. The travel agents give information not only about flights, but they also provide the information for hotel booking, car rental, etc. through the efficient online booking system for travel agents.

The mediator role of the online travel agent does not much differ from the role traditionally satisfied by the high street travel agent. The online agency offers the convenience of 24-hour access and the latest information, but where they vary from a supplier in the airline's industry is when they make possible the choice of several products and brands and apparently the promise of the lowest price. It saves some efforts for the customers and offers a one-stop travel portal for their complete travel requirements.

The current travel system has verified marks at very significant phases in the holiday cycle of a person. It makes him/her do a reality evaluation at different critical well stops and make informed decisions forward. Online travel booking is the first among all these. It splits the tourist’s tracks by providing various options and multiple choices like packaged deals, lowest prices, etc.

The airlines which view the online travel booking agent as a business competitor rather than a strategic partner to widen their distribution reach may increase progressively more miss out on profit opportunities and incremental sales. These are the main reasons that travel agent are a boon and not a bother for the airline's industry.