How A Strategy Called Aeccc Can Boost Your Digital Marketing

By Author: Seagull Advt
Total Articles: 4
Comment this article

Digital Marketing is the buzzword in the advertising industry these days. With the digital consumers growing exponentially with time, marketers are pushing to integrate innovative, interactive and engaging Online marketing and Website marketing strategies and campaigns with Traditional marketing to engage with their consumers in revolutionary ways. But when such innovative marketing strategies are backed my proven strategies formed out of years of research and practice, the results can be phenomenal!
David Rogers, the executive director of the Centre of Global Brand Leadership at the illustrious Columbia Business School in NewYork, has formulated one such strategy called the AECCC strategy. It is a 5-step process which stands for Access, Engage, Connect, Customise and Collaborate. This strategy is an excellent approach to strengthen your brand using the online platforms. The first step begins with Access, which means being present where your consumer is. This means establishing presence on the various online platforms where your consumers tend to visit. Second step is to consistently provide appealing content to the consumer ...
... which they actually want to consume, so that they stay Engaged. Third step is the extension of its predecessor. You should not only send out interesting content but also find a way to make it an interactive experience so that you can Connect with your audience. The fourth step involves adapting to your audience’s needs by Customising your offerings to its needs. Once you have accomplished gaining the attention of your consumer, the last step is all about involving the consumer in the strategy formation process and Collaborating with them to get the best results out of the Online marketing strategy. Creating platforms to co-create with the consumers can unleash humongous potential and result in unbelievable results.
Seagull Advertising is one such Digital Marketing agency based in Pune and is probably the only digital marketing service provider that has the AECCC as an inherent motto in its strategy formation process. The agency has a team of veterans who are experts in Online Marketing. Having worked on a variety of brands and having successfully delivered on different objectives, they have developed an astute understanding of developing breakthrough strategies.
AECCC is a strategy that can help you get the best out of your business objectives whether it is to drive sales or build impeccable products and services. Make it a point to employ this strategy in your digital approach if you want to achieve the desired business and marketing goals.