Be A Brand, Not Just A Business!

By Author: Seagull Advt
Total Articles: 4
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What is the difference? How does a Brand differ from a Business? Does it even make sense at all? Well, yes it does. According to Marty Neumeier’s book, The Brand Gap: “A brand is a person’s gut feeling about a product, service, or organization.” It is the emotional and psychological relationship between a company and its consumers. Asking for a ‘Bisleri’ when you feel thirsty, asking for ‘Xerox’ when you actually meant photocopies, calling a painkiller as ‘Crocin’, having a bowl of Maggi every time you get the munchies, and a few others like these are the epitomes of what happens to a business when it transforms into a brand! Marketing and your business can get you temporary revenue figures but Branding solutions can win you consumers for a lifetime.
In the marketing parlance, it is often said that when you want to sell your product, you have to market it, but when you want to win a consumer, it can only be achieved by portraying it as a Brand! This is the reason it is said that, ‘marketing is rational whereas branding is emotional’.
Building your business into a brand is a deliberate and a meticulous process. It is about penetrating your potential consumer’s mind to such an extent that whenever your consumer feels like consuming a product in your product category, invariably and instinctively, yours is the name that comes to his mind and he is predisposed to consuming your product without even giving a thought to the competitor. It is about forming that emotional connect and that trust factor with your customer that they have no qualms over consuming your product. It is about instilling a sense of belonging and a feeling of pride in your consumer’s mind that they champion your product without you having to urge such publicity deliberately. It is all about making your Business speak for itself rather than making a proactive effort.
However, Branding requires an acute sense of the various factors affecting consumer behavior in order to make your campaign to work wonders and pull off the trick. An Advertising agency based in metros like Mumbai, Pune etc. can tap into the key insights to promulgate your business into a Brand; owing to the diversity of the populace of the cities, which enables them to understand consumer behavior holistically. Seagull Advertising, an Ad agency based in Pune, provides Branding solutions to its clients through its dedicated wing, the Brand Launch Centre.
Being a Brand is not just being an Enterprise, it is creating your legacy!