Theme-based Sites For A Successful Internet Business

By Author: Al Terry
Total Articles: 787
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In the world of online business today in order to build a successful Internet business a web site must be "thick" in contrast to all the "thin" sites that have been literally knocked out of the search engines over the last couple of years. The difference between a thick and thin site is easy to understand, thick sites supply page after page of useful and valuable information to the net while thin sites are nothing more then a few sales pages thrown up providing little value to anyone. In order to have a growing online business a thick web site is needed.

The talk about thick and thin sites are newer webmaster terms and perhaps the proper words or phrases that explain them rather than trendy online marketing lingo are the-based sites and mini-sites. Mini-sites have been used by many Internet marketers to throw up site after site on the net. These sites are just a few flashy sales pages trying to force a sale on one product. Many times they are affiliating sites in which the business owner is working towards collecting a commission on the product they are trying to sell. Theme-based sites are just the opposite, and they ...
... are an information portal based on a certain theme, the object of these business owners is to make their site as best a resource on the theme as possible. The Theme-based sites are the ones which turn into a successful Internet business over time.

The search engines have always been advancing towards ways to give their users the best web sites with the information they are searching for. The mini-sites were always about no value and content and doing search engines optimization and even black hat marketing tricks to get these thin sites to the top of the search results and collect the money on sales. With the search engine's algorithm always trying to eliminate such sites from their search results and the last couple of years have been able to do so. The reason for this is because these mini-sites provide little to no value for the people searching for information and web surfers really hate sales pages when they are researching something online.

The theme-based web site business is a successful Internet business and even more so today. The theme-based sites beat out these mini-sites every time because they give both the search engines and the users the best experience. This is the win-win scenario that all businesses need to be successful in the ever growing competitive market. The theme-based web site is also more fun for the webmaster if done properly.

Here is a quick look at the difference between the two. A mini-site will find a great affiliate program let's say for selling some new hot and trendy golf clubs. The webmaster whips up a quick 3 page web site doing nothing more but showing pictures of the clubs and saying how they must buy now. There is no information about golf clubs available, no unbiased comparisons and the site is built by a business owner who hates golf with a passion. This comes off loud and clear to the visitors and the search engines and is hardly adding value to the Internet and its users.

Now the theme-based site creates a much more successful Internet business because it does the opposite. The business owners of this theme-based site started it because he or she's absolutely loves golf, been playing since the age of five and has golfed every major course in the world. The site is based on the beloved theme of golf and supplies everything from golf clubs' resources to reviews of all the best courses around the world. The web site has lessons for beginners to advanced with tips for improving anyone game. This web site is the resource portal about everything golf with hundreds of pages of useful and relevant information for the visitors. The web site provides links to purchase highly recommended golf equipment, sells advertising on the pages for related golf products and services and keeps everything in the highest quality because the business owners know what is best for their visitors.

So the question then becomes which of these two commonly used business plans seem bet for starting a successful Internet business? The mini-site which has no room for long term success, poor conversion rates and are being eliminated from the search engines not to mention despised by users online or the theme-based web site which is so valuable users and search engines love them. The theme-based web site has endless possibilities for long term growth and if the proper theme is chosen the business owner will have a successful Internet business that they actually love, care about and enjoy and the visitors will certainly be able to notice that making conversion rates soar.
Al runs a web site that teaches individuals how to start a web site for fun and profits. His lesson plans show exactly how to create Successful Internet Business With A Theme Site and with practically no costs involved. Teaches everything from basic start up to a full time income from home with successful Internet business resources and business models using a web site.