123ArticleOnline Logo
Welcome to 123ArticleOnline.com!
ALL >> General >> View Article

5 Predictions For Animated Marketing Videos In 2017

Profile Picture
By Author: Pitch Worx
Total Articles: 9
Comment this article
Facebook ShareTwitter ShareGoogle+ ShareTwitter Share

Explainer video should be a part of your next marketing strategy as it’s reach is kickass. There’s no way you can engage website visitors better and increase click-through rates.
Because of their growing popularity in digital marketing campaigns, the future of these videos look bright. But just putting a lot of creativity in video creation is not enough. The world of digital marketing is demanding in terms of freshness and changes in the way the videos are marketed.
Based on this, we’ve made the following predictions for you to keep in mind be churn out the best explainer videos in the year 2017.
1. Whiteboard animation is no more popular:
Whiteboard animation was once a very popular, with it is innovativeness and freshness lent to regular Explainer video. The whole idea of a blank whiteboard transforming, growing and evolving into a fully formed product was fascinating and unique. But then, every innovation has a shelf-life. Like any other trend, everybody started doing whiteboard animation. There’s always a caution that comes with this style. If it’s a badly done one then it can cost a lot ...
... to your brand and product. And to be truthful, viewers are tired and there’s no single viral whiteboard explainer video that has gone viral recently… let’s hope we see them rise again.
2. 3D – The new way to go:
The future of animation looks capsuled in 3D. Due to the rise in demand in explainer video services, 3D has become both better looking and affordable than ever before. Some of the business concepts only look good in 3D than others. 3D animation helps you create a lifelike prototype of your vision. It’s strength lies in how throughout the video you’ll see every object interacts with others just like it would in real life. Any product can come alive with 3D animation. This gives a preview to the viewers what the product is all about before it exists in real life.
3. Make changes in a video based on different platforms:
It’s not a good idea to create a single video and use it across all online platforms. Here’s why… users are served in different ways in each of these online platform. For instance, on your website, your best explainer video can be 60-120 seconds, or even more. But when we talk about a more popular online platform like Facebook, the focus of the user is not constricted to your video alone, but on a 10 different things on his feed. So, to maximise your video’s effectiveness, tailor it to platform it’s showcased on. Some explainer video companies understand well and hence create short and sweet videos for various online platforms. These short videos immediately convey the core message to their audiences.
4. Mobile-friendly design:
Today most of the online viewers are using mobile devices. So, while creating an animated explainer video, this has to be taken into account. You may have an engaging, informative video, but if it fails to create the same impression on the smartphone, you have lost a major chunk of audience! For the mobile version, The text of the video needs to be big, bold, and to the point. Text heavy video do not work at all, each screen of text should have 3 to 5 words arranged in a clear way.
5. Use elements from your video in other campaigns:
If you have created an animation explainer video with a character that represents your brand, you can also use the same for other marketing campaigns to get as much value out of it as possible. The mascot can be used for presentations, and other marketing collaterals. This will greatly help your customers identify your brand easily and it’s campaigns.
To sum up we can say that you should definitely incorporate animated marketing videos to your upcoming marketing strategy in 2017. PitchWorx specializes in producing high converting explainer videos for business and help you cut through the clutter.

Total Views: 415Word Count: 645See All articles From Author

Add Comment

General Articles

1. Hr Management: How To Handle Termination Of Employment
Author: Rosalina Wolf

2. Dme Billing And Home Health Billing: Integrated Medical Billing Services For Better Care
Author: Charlie Robinson

3. High Employability Through 64 Kala Concept
Author: Chaitanya Kumari

4. Softlink Global Ceo Amit Maheshwari Honoured With Best Entrepreneur Award At Maharashtra Corporate & Education Excellence Awards 2025
Author: Softlink Global

5. Why Businesses Are Switching To Open Source Alternatives To Crystal Reports
Author: Vhelical

6. Why Eastern Europe Is The Smartest Bet For B2b Travel In 2025
Author: seopass

7. Sap Erp Software In Udaipur – The Digital Core Of Scalable Business Success
Author: Akansha

8. Gws Tele Services: Powering India's Digital Future
Author: GWS Tele Services

9. The Future Of Clinic Management Software: What To Expect In 2026
Author: sheetal

10. 11 Hills Park In Dubai By Townx
Author: TownX

11. What Happens If You Don’t Replace A Missing Tooth?
Author: Dr indveer reddy

12. Why You Need A Tracker For Your Car: Benefits, Features & Buying Guide
Author: What Is a Tracker for Car?

13. Create A Marketplace Like Amazon
Author: davidbeckam

14. Autonomous Vehicles Market Insights And trends
Author: Rutuja kadam

15. Key Trends In The Automotive Parts sector
Author: Rutuja kadam

Login To Account
Login Email:
Password:
Forgot Password?
New User?
Sign Up Newsletter
Email Address: