Why Bots Matter

By Author: Julia Rogers
Total Articles: 1

Chatbots are basic software programs which communicate with users through text and voice based medium. Chatbots now are integrated with artificial intelligence which offers a much deeper connection with the user for impressive and interactive communication. These bots are driving a new wave of customer engagement for business. The world has been familiar with voice-powered bots like Siri and Google Now. As the ecosystem evolved, more and more companies are opting for Chatbots to improve customer service. The use of these bots enhances the activities that a person performs through a website and mobile apps.

Addressing the main question - Why Bots matter? Are bots really performing the same tasks as websites and mobile apps perform, or even something beyond that? Why will a user turn on to use a Chatbot rather than website and apps?

Discussing the problem now, websites generally are developed to favor huge screens. Also, the problem with apps is that you need to download and update them periodically. But, bots are such a great innovation by the developers that they are sure to improve the way a user interacts with the website and mobile app.Hence it is imperative to create bot

Ways in which bots will improve interaction:

1)Solve the download issue

Bots will surely solve the various issues caused by a mobile application, like usage of storage space, updating, etc. As mentioned earlier, users aren’t much comfortable updating mobile apps again and again. A user may follow a lot of brands but won’t download an app for each and every brand.

2)Solve the usability issue

These chat bots will now be able to solve the usability issue that a user faces with websites and mobile apps. A website forces users to behave like computers, but a bot forces the computer to behave like a human. Instead of navigating western wear on the website or app, you can simply chat with the bot and the results will be displayed in front of you.

3)Drives Businesses

As we know, messaging is the most common activity that we perform using our mobile phones, and all the users are more comfortable with messaging apps. With the developing ecosystem, bots are now present right inside the messaging apps that has millions of unique users every day. For example, the Google assistant in Allo.

4)Reduced development cost

Bots reduce the cost and time for bot development and marketing for the business as well as for the developer. The development of bots will cost you less when compared to the cost of developing an application with the corresponding capabilities. This reduced development cost will let more developers go along with rapid innovations that will further lead to the better use of the bot services.

5)More scalability

Maintaining a huge number of applications is quite difficult but it is effortless to manage a huge number of bots. When not in need, the bots will disappear into previous message threads. Chatbots are available as per their needs, making them even more convenient.