Search Engine Optimization Consultant

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Deciding to hire an outside consultant to perform your website optimization or SEO (Search Engine Optimization) is the first step towards obtaining higher rankings with the major search engines. It is important that you pick the correct consultant to work with. A good SEO consultant will be able to drive traffic and revenue through increased search engine rankings, while providing you with site management and expert knowledge and consultation to get the best business results. That being said, knowing what to look for in a consultant is critical.

First, recognize the fact that it is exceptionally difficult for an SEO consultant to exaggerate their experience. The proof of their success is available for anyone to see; so your first step should be requesting one-by-one websites they have worked on. Ask for keywords and then check the rankings of each; you need to see them on page 1 of Google for highly competitive terms (at least 500,000) competing pages. Verify that your consultant performed the optimization work themselves. Generally you should see their company name or link in the footer of the home page. This is ...
... the perfect litmus test for a potential SEO expert. If their sites don’t show up high in the rankings list, they are not the consultant for you, and it’s time to expand your search. If they can show you verifiable results, keep asking questions.

Once you have found several consultants with verifiable results, its time to zero in on their experience and methods. Consider asking the following questions of your potential SEO Consultant:

1. How do you get your results? How do you generate Backlinks?
2. Will you be starting from scratch, or simply redesigning my site?
3. Will I be responsible for providing content, or do work with a reputable content firm?
4. What sort of research will be performed when generating a keyword list?
5. Will you install analytic software onto my site so that I may continue to monitor my progress going forward?
6. Do you offer any form of guarantee or assurance that my site’s ranking will be improved? If so, what is the guarantee? This is a trick question … if they guarantee rankings, RUN! No credible SEO Company can guarantee specific rankings. They can guarantee increased organic traffic though. Rather than seek guarantees, seek Pay for Performance where a significant portion of the fees are tied to measurable stats i.e. keyword position or organic traffic.

Bottom line is always RESULTS. The SEO must be able to show lots of examples of RESULTS.

Working with an SEO consultant can be an excellent investment, especially if you understand that SEO is a long term and ongoing endeavor. The right SEO for anyone is the company that has a track record that is transparent and makes ultimate sense to you. Check out their website. Does it have great content? Is it helpful and nurturing to the reader interested in internet marketing? These are key clues to fabric of the SEO Company.

Ask us the tough questions and see our results; just Contact us.