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Better Brand Exposure
It’s not all about showing your brand to potential customers, but with live streaming you can educate people about your company and the brand you offer as well. This manages to bring in front some amazing opportunities and that on its own can be very rewarding to say the least. It allows you to promote your company unlike never before, with an outcome that will be much appreciated.
Live Streaming Internet Video Could Generate a Bigger Audience
Any event has geographical and physical restrictions no matter where it is. Streaming events and content live on the web makes it accessible to a worldwide audience. This means attendance to your content can surpass any capacity limitations a physical event would have.
Smartphones are in everyone’s hands these days. About half of all video content online is watched on mobile. It’s important to keep up with the times and make sure your live stream can also be watched on smartphones. Most platforms will let you stream your content to mobiles and tablets through the dynamic HTML5 player. This allows your live stream to be accessible anytime, ...
You can set up a live event in advance, by setting up a future date for a Q&A session and allow your audience to ask you questions about your business, or you can discuss brand new developments or news at the very moment a change has been made to your business (such as new website changes, or customer service rep leaving, or introducing a new employee, new product or service announcement, etc.). You can also be completely spontaneous as well, and that is also something that can be beneficial to your audience because they get to meet the people working behind the scenes on the product or service they love, and it helps you because connecting with your audience always adds to your reputation as a company that cares about its customers.
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