Seo Friendly Web Development

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Whether you are designing a brand new website, redesigning an existing website or adding new functionality to your website i.e. ecommerce / shopping cart, blog, audio, video, article section, news or press release section, et al, it is essential that the objectives (the job description) of the website be the guiding criteria every time. All websites, particularly commercial websites have a set of objectives; generally these objectives absolutely depend on being found on Google and the other major search engines. SEO is all about being found through the search engines; all Web Development, from the basics through the most advanced techniques, need to be SEO Friendly first.

The Basics

URL selection †this is as basic as it gets; you don’t even have the website yet. URL is what your website is named. The website name can be a huge advantage. It needs to memorable, therefore short and preferably easily spelled. If there is a highly relevant, highly searched keyword that can be at least part of the URL, that would be ideal, however not absolutely necessary.

Onsite Optimization
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... Titles †most critical on site element. This is what the Google spiders look at first. So the title needs to be targeted, descriptive and highly relevant FOR EACH PAGE.
Meta Description †like the Title it should be keyword rich and the correct length
Meta Keywords †used to be much more important. However, Google recently stated that they’re not taken into consideration anymore in its corporate blog.
W3 Validation †this is a process but serves to check to make sure there are no errors contained within the web pages that deserve attention and corrective action.
CSS Coding †geeky thing that serves to help the search engines see a better relationship within the pages.
Inter-linking †it is important to have links between your pages on the site to help build the internal relevance quotient. It serves to make an organized presentation to the spiders.
Site Map †critical because submission of a well organized sitemap to the search engines every time content is added or edited is the vehicle to making sure that your pages get the credit it deserves. Dynamic site maps are the most efficient as the site map is automatically submitted when any change occurs on the site.

Advanced Web Development

There are many ways to develop your website. Just look at our site at Optimum7. Just consider this incomplete list of things you can do to optimize the user’s experience:

1. AVideo Introduction

2. Podcasts

3. A Blog

4. A Content Management System

5. Audio / Video Demonstrations

6. Lead Forms / Contact Us Forms

7. Cartoons / Animation

8. EBooks

9. Newsletter / Archive

All of these are strong components of SEO Friendly Development. Why? They all represent sources / reservoirs of highly relevant content. All additions of highly relevant content are important for SEO because it forces the Google Spiders to keep coming back and indexing new content. In addition, the wide syndication of optimized versions of these various forms of content throughout the web through various kinds of publishing sites as well as the social media including social bookmarking sites are critical to establish ongoing efforts at building backlinks. Backlinks are critical for SEO as we have explained through countless SEO articles and blogposts throughout the Optimum7 website.

Do you seek an SEO friendly site? Contact us and we will provide you with a no obligation website analysis and initial consultation.