Google Planning To Support Small & Medium Businesses To Empower Their Online Growth

By Author: Melanie Vallejo
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“The Internet and digital technology will be an engine of growth for the Indian economy," said by the tech giant Mr.Sundar Pichai, CEO of Google when Speaking at a conference in New Delhi, on Wednesday. He announces a slew of initiatives such as - My Business, Digital Unlocked and Primer — which have been introduced first in India.
The key initiative "My Business" with tools, will help the small and medium businesses in India to create an online presence. "My Business" Websites will be available in English, Hindi, Bengali, Telugu, Marathi, Tamil, Urdu, Gujarati, Kannada, and Malayalam. Mr.Pichai said when they solved an issue for a place like India, they can serve the best for everyone around the world. Companies runs with industries such as mobile app development, fashion & apparel , retails etc will be more beneficial with this “My Business” mobile app.
Mr.Sundar Pichai also launched and introduced a tool know as "Digital Unlocked", which is an education program available across online, offline and mobile. Digital Unlocked will conduct an offline training which is certified by Google, Indian School ...
... of Business and FICCI.
As per plans of Digital Unlocked, Google will conduct 5000 offline training workshops across 40 cities in next three years of time. Online training will contain 90 self-paced videos with a set of topics covering how to build online presences and how to drive customer reach over mobile and etc. Both online and offline training will be certified by Google, Indian School of Business and FICCI.
A new mobile app named "Primer" launched by Mr.Sundar Pichai aims similar kind of Digital training to business in a much more effective way. A great milestone in mobile app development history, Primer app is meant to teach digital marketing skills in an interactive manner. The Primer app will be available on Android and iOS which will work offline.This app will available in English, Hindi, Telugu, Tamil, and Marathi.

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