Javelin Marketing Helps Brands Own The Moment

By Author: Michael Price
Total Articles: 114
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Own The Moment
There are moments that cement the relationship between a brand and a consumer. Unique experiential encounters that help create unwavering affinity, produce ardent evangelists and shape durable intentions which translate into higher revenues. These moments can happen in a matter of hours, minutes or seconds and we believe your success depends upon owning them. So how is it done? Approach every consumer-brand experience with three goals. If you want to own the moment, you have to:

Maximize It - It must shape the online conversation
Multiply It - It must directly impact a variety of revenue streams
Monetize It - It must accelerate the sales process

Our managing partners are involved with every client and every project to ensure that you are achieving your goals with the utmost confidence. The Javelin Marketing team is with you from creative inception through post-project evaluation.

During the past decade we've logged tens of thousands of event days, generated millions of gross impressions and created an infinite number of unique ownable moments for hundreds of brands. There's ...
... no denying that these numbers are nice, but we prefer to build our reputation on the hard, quantifiable, measurable results we've achieved for our clients.

Yes, we understand our industry inside and out, but we also have a voracious hunger to understand yours. That way, we can give your consumers memorable experiences that make perfect sense for your brand. And our ideas are always fresh, never recycled. We custom build solutions based upon your individual challenges.

There's no business like show business. Some call it "wow" factor, but we say it's whatever it takes to turn heads, create connections and generate buzz. We'll make your brand larger than life by developing ideas we know will work and can be executed from concept to completion.

From training every staff member and securing location permits to down-to-the-second scheduling and labor relations - we sweat every detail no matter how small. Plus we'll provide you with a post-project wrap-up that really gets down to the nitty gritty details of the experience.

Our Services Include
Strategic thinking, Concept development, Creative design, production and fabrication, Digital content, (rich media/web and micro site design) P.R and VNR production, Social P.R. and WOM initiative building, Digital platform and CRM program integration, ROI analysis, Green program development and execution, End-to-end logistics management, Location scouting and services, Field staffing, training and management

Clients
We have gained both depth and breadth from working with a wide spectrum of clients, but we're experts in the field of creating memorable brand experiences.

ABC, ABC Family, Animal Planet, Bacardi, Boeing, Cartoon Network, Dasani, Dean Whitter, Dewers, Disney, E!, For Kids, Glaxo, Grey Goose, Johnson & Johnson, Kraft, Lifetime, Lilly, Morgan Stanley, MTV, Nestle, NFL, People,
People en Español, Sanyo, Sony, Sports Illustrated, Style, Swish, Teen People,
TLC

Experiences
If you're going to own the moment, you must maximize it, multiply it, and monetize it. For over a decade, we've been helping clients do just that by creating and executing successful experiences and getting real results. Dig in and discover how we connect brands with consumers.

Every Idea is Surrounded by Inspiration
We are creators of ideas founded 100% in strategic inspiration. So, when you put our brains to work for your brand, you get more than just smart ideas. You get the inspiration that surrounds them. Discover the four tenets that are part of every solution from Javelin.

What's New
We're making impressions and headlines with the experiences we create for our brands and their consumers.
Here's what's new at Javelin.

What A Ride
It's been called many things - "road shows", "mobile tours", "mobile marketing", etc. But before this business even had a name, we were there. Each of Javelin's managing partners was on the front lines, shaping an emerging practice that is now known as "experiential marketing". Things have certainly become more sophisticated since the "hit the road with a truck" days but even as the stakes have risen for brands, our philosophy has remained the same. Partners Brad Carsten, Donna Meier and Jen Novak have always known that there is a right way to approach consumers - with passion, honesty and the "wow" factor that helps brands to own the moment. This shared vision has been a big hit for hundreds of brands and our ongoing success story.
More Info: Javelin Marketing