ALL >> Search-Engine-Optimization >> View Article
What Key Emerging Trends Will Impact Seo In 2017?
Google and search engines are constantly evolving the SEO landscape to not only bring the best possible content, but also to imbibe some of the most subtle and significant changes in the way we use technology today, to make it more user friendly. This includes Voice Searches, AMP, RankBrain etc. Here are some of the key trends we can look forward to in SEO space in 2017
1) Accelerated Mobile Page (AMP)
Google has moved to AMP Protocol for indexing the pages since February 2016. It contains three parts – AMP HTML, AMP JS and Google AMP Cache. It allows building webpages for static content that render speed and improves page performance considerably. It is also considered to have a significant impact on ranking in the upcoming year as Google links AMP pages in all its search results. Many companies providing SEO Services are already looking to optimise for AMP as it is expected to gain more momentum in 2017.
2) RankBrain
2017 is also going to take us back to basics, i.e;Rank tracking. Google’s Rankbrain has huge impact on SEO management as it requires keyword optimisation, basis what, the user is ...
... likely to search or mean instead of carrying out a literal word-based search. The RankBrain AI System will get smarter and crucial to the ranking process in future. It will allow a SEO company to complement their research with the Google’s ‘related searches’ results for the targeted keyword and build organic content around it for better page response. RankBrain allows building resources that can be useful even when not all keywords can be fit in the article.
3) Long content will cease to be attractive
Search Engines place a lot of emphasis on the content to index websites. With the increasing number of mobile searches, the content needs to be rich yet concise. Also Google often displays the required content in the search results directly, be it webpages, videos or even info-graphic images. A rich or visual content can help the owners achieve enhanced listing on search engine results page compared to the lengthy write-ups which even compromises the upload speed.
4) SEO for Mobile-First
In the upcoming year, Google and search engines will continue to focus on the bringing the best and the most relevant content to their users as one sees the mobile search volumes surge. With the increased mobile searches and the Google’s mobile-friendly algorithms for better SEO, trimmed sites with less loading time and user-friendliness will have better domain authority and keyword ranking.
5) Voice Search
More and more millennials use voice search and using virtual assistants like Siri and Google Now on their smartphones. About 20% of the Google searches are voice based and the numbers will continue to rise in 2017 as well. SEO for voice search requires better understanding of what a user is likely to search for or speak – including buzzwords, slang etc, to optimise search results.
In the world of 24/7 connectivity, the content engagement is a key for an online marketer. Hence it is imperative to be mindful of upcoming trends.
Jitendra Raulo is the author of this article. He is Co-Founder & CEO at Aarav Infotech India Pvt.Ltd. Find more information, about aaravinfotech. and Services of Aaravinfotech here.
Add Comment
Search Engine Optimization Articles
1. Local Directories - Do They Boost Your Seo Still In 2024?Author: Josh
2. The Role Of An Internet Marketing Company In Modern Business
Author: Zib Digital
3. 10 Ways To Increase Sales Using Seo
Author: IMI Advertising
4. Elevate Your Online Presence: Expert Digital Marketing Services In New Zealand
Author: Top Rank Digital
5. Why Choose A Vancouver Seo Company For Your Digital Strategy?
Author: True North SEO
6. Boost Your Online Presence With Expert Seo Services In New Zealand
Author: Top Rank Digital
7. The Top 10 Seo Metrics Every Business Should Track
Author: Arvind Kumar
8. Crafting An Seo-friendly Website Design: Elevate Your Online Presence
Author: Adam Scott
9. 10 Tips For Optimizing Your Seo Services
Author: finplusindia
10. Flange Insulating Gaskets: Electrical Isolation And Corrosion Protection By Goodrich Gasket
Author: Global Trendz
11. Ways To Find Sydney's Top Digital Marketing Agencies
Author: Online Presence
12. Real Estate Seo Agency Kerala
Author: Magiccodz
13. Maximum Your Business Results With The Best E-commerce Seo Companies In Gurgaon
Author: Mobyink Innovations
14. Seo Strategies For E-commerce Websites
Author: Brainwavesindia
15. Branding | Advertising & Performance Marketing Agency In Hyd
Author: Outline Media