Use Your Business Card

By Author: Asli Mana
Total Articles: 72
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- Carry your business cards with you at all times. This sounds obvious, I know, but you would be amazed how often a business person doesn't have business cards on hand when they are needed. Even if you manage your contacts through your PDA and you love to "beam" your contact information to others, still keep those business cards in your wallet, business card holder, pocket, briefcase, and car.

- Consider having your photo printed on your business card. People like to see who they are working with. Seeing your picture later will help them remember you. Also, it has been documented that seeing a photo on a business card and a website tends to help people develop trust faster than when they don't see a picture. If you are concerned about your appearance, do something about it or get over it. Touch up your rough edges with some photo editing software if you must, but get your face out there!

- Do not forget to proof read your business card before printing. Having the wrong information on your business cards can be misleading and can result in lost business. Proofread your business card details before you submit them. ...
... Double check, triple check, make sure 100% before printing that the details are correct. This simple thing could save a lot of money if you can avoid needing to reprint 1000's of business cards with the wrong information.

- Do not neglect the material and paper that your cards are printed on. A lot of attention is paid to the design and colors of a business card and the same attention should be paid to the paper and coating. Thin papers give the impression of cheapness and leave them vulnerable to wear and environmental factors. Choosing good paper of at least 250GSM together with either a laminate or some kind of coating will ensure that your cards last a long time and give the right impression.

- During a number of trips around a number of businesses in my local area I have noticed piles of business cards on the counters of various businesses. For example a recent trip to my accountant I noticed they had a few piles of business cards on the counter for mortgage lenders, home loans, etc. This can be likened very much to link swapping that goes on with webmasters looking for business referrals from similar businesses.

- Every place that you frequent, you should ask if they mind you leaving a stack of you business card there for their customers. You could try this at your doctors office, your dentist, accountant, lawyer, beauty saloon or hairdresser.

- When going in for your business card design, do not go in for a design that requires multi-fold cards. If you use such a card, you can be rest assured that the CEO will dump it in the trashcan without even bothering to glance at it. Get your organizations business card design designed by a professional. This might cost you some additional money, but it will ensure that your business card conveys your true image. After all this is what a business card is supposed to do. They are not required to promote your products. They are meant to project your image and they can do it only if designed by professionals.

- Well you can use your business card holders in several innovative ways. For example, you can use your sleek and metallic business card holder as an alternative of your purse. You can put your credit cards, debit cards, and driving license in your sleek business card holder. By this way, you'll save yourself from pickpockets. They will never even think that you are carrying cash and cards in your business card holder.

- By this way, you can increase your business contacts efficiency. Never throw any business card, because you never know when they will help you. So it's better to preserve all of them and encourage other also for preserving those business cards.

Ekrem Gundogdu writes articles about different subjects, including matbaa. To read his articles see his katalog website.