Don’t Have A Payment Gateway? This Is What Your Business Is Missing

By Author: Prashant Bhurke
Total Articles: 15
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The web application, payment gateway authorizes the credit card, and other payments, for the online business websites, eCommerce portals, brick-and-mortar, and brick-and-click stores. The payment gateway is offered to an online merchant by a third-party payment service provider. The banks may also offer a payment gateway.

The payment gateway is the channel that connects all the parties of an online transaction. These include the customer, the online merchant, the acquirer bank (the bank of the merchant), and the card issuer bank (the bank of the customer). While earlier the payment gateways were only able to process payments made by customers through credit cards, today a plethora of online payment modes can be fully processed by an online payment gateway. The payment gateway is an essential application for an online merchant, which helps it to attain a lead in its business segment, and also helps in business expansion.

Receive Payment 24/7

A robust credit card payment processing ...
... gateway and system is live and running 24/7/365. Customer across the globe can purchase products and services on your eCommerce through it, any time of the day. The professional payment services also offer you 24/7/365 support, so that you can resolve your problems and issues anytime. The best of them, for instance, EBS, also assign a Relationship Manager to each online merchant, so that the merchant queries and issues are resolved expeditiously. EBS also has modern features in its online payment system viz. Smart Routing, Turbo Checkout, Auto Retry, and Auto Pay, among others, which help in increasing the transaction success rate, and also provide for greater customer generation and retention figures.

Increase in Revenue

The leading payment gateways are part of bigger and giant conglomerations, and bring tremendous amounts of resources to the online merchants; that help it to be a global player. For instance, the EBS payment gateway is part of Ingenico Group, a leading payment service provider having a presence in 125 countries, and ties with 1000+ banks and financial institutions. The leading payment gateway can process payments in all major international currencies, including Australian/American/Singaporean Dollar, Yen, Yuan, Dinar, Rial, Pound, Euro, and other international currencies. The payment gateway also processes made by customers through 8 major credit card schemes, including Visa, MasterCard, Discover, Diners Club, JCB, and others. Apart from multi-currency and multi-card payment processing, a leading payment gateway can collect payments through a number of other methods as well. For instance, the EBS payment gateway can collect made by customers through cash cards, digital wallets, EMI, IVRS, Debit & Pin, and net banking (EBS allies with more than 50 leading banks in India).

The tremendous capabilities of a modern and leading Merchant payment gateways, including EBS, helps an online business to achieve tremendous amounts of revenue. The payment services also offer the reports and analytics, which help an online business to monitor and analyze its performance, and in boosting sales, by bringing in subtle and major improvements.

Increase in Reach

A leading payment gateway reaches all major economies and international markets, through a robust and comprehensive payment processing platform. Reputed payment service providers in India, for instance, EBS, offer multilingual payment pages. The payment pages can be customized in both regional and international languages. For instance, the EBS payment gateway can be customized in regional languages of India, including Marathi, Bengali, Gujarati, Tamil, and others. The payment gateway can also be customized in any international language, including French, Chinese, English, Spanish, and other languages. The capability enables an online merchant to reach to any regional and international destination easily, in a native and localized manner.