Brand Strategy For Digital Marketing

By Author: Brandhorizon
Total Articles: 3
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This blog is part of #Brandhorizon business talks – Leading the present, Shaping the future @http://www.brandhorizon.net/
PART A : How to channelize SEO efforts towards ROI :
A good start is effective Onpage Optimisation to enable website compliance with search engine guidelines
Organic SEO needs committed long term efforts and resources to build sustainable visibility.
Ensure User Web accessibility .
Make sure to use only white hat techniques.
Identify right long tailed key words in combination with generic keywords but relevant to business,Competition and target audience.
Build targeted inbound links otherwise it creates traffic that may not be useful or value added to the business.
Quality Content plays complementary role to the SEO efforts.
Use right metrics and do so,consistently across all brand building tools to complement one another effectively to measure Organic Traffic and Conversions.
PART B: Who owns your Web presence and Digital Marketing
Merely creating a Website and showcasing the offering is not “online presence “. Here are some tips ...
... that can make Website a platform that people can relate to and thereby connect to the brand.
Does the website reflect and communicate Brand personality .
Does it showcase the core values and ethics that sets the Brand apart from your Competitor.
Does it cohesively integrate all elements of social media presence in order to drive more traffic.
Does the website have a CMS system that can accommodate regular updates for the brand to stay connected with prospective customers.
Finally, who owns the responsibility for the traffic ,the geo-analytics and bounce rate in order to ensure that traffic gets converted to Salesready leads !
Planning and creating a result oriented Website needs attention to details and is too important a function to be sidelined. It would involve an indepth understanding of the business,target customers and the marketing strategy. As this is the first point of connect for customers who connect through the Social media, it should be mapped well with Brand strategy in order to engage people and increase percentage of returning visitors.
This is only because - In this highly competitive environment, consumers need not look for search engines, they are blessed with choice engines ,so to say
For more details ,visit  http://www.brandhorizon.net/brand-management-services .
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