Tips For Product Photography

By Author: croose hackle
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Tips for Product Photography
Product photography plays an important role in marketing and communication, especially in the e-commerce sector. Product photography is essential in the sense that objects are made to look as attractive as possible so as to appeal to an audience. There are many reasons why photos are taken. This article will concentrate on one aspect, the business point of view.

Product photos are widely used in advertising. Some products might be cosmetics, clothing, stationery, jewelries, shoes, foods among others. Advertising is a form of communication intended to persuade an audience for a cause so as to initiate and action. Worldwide advertising cost amounts to several billion of dollars. Advertising is closely related to the creation of visuals. Professional photographers are recruited to take quality photos of products.

Tips for product photography:

Photos of products should be taken where there is good lighting. For example product photos can be taken near the window.

The flash should be turned off because it tends to ...
... brighten up the object too much. It also creates an unneeded shadow of the object.

Place the product photos in front of a neutral background. Generally, white and black are the two most used background.

Make use of a tripod. The tripod keeps the object upright as hand movement may cause a blurred image. Also, a tripod greatly helps if there is a built-in timer in it that automatically shoots.Make use of the macro mode for clear photos when shooting small objects from very close. The macro mode is generally depicted as the flower icon.Make use of a digital editing software so as to brighten and contrast the image, crop the image and add colors to the photo among others. In this way, the original photo is enhanced.

Using the digital photo studio:

A Product photographer studio is an innovative photographic solution that has since conception enhanced the routine practice of many organizations. This creative workstation is basically a lightbox with a constant daylight conditions, creating no cast shadow. Possessing a turntable, it allows interactive 360Ā animations to be created within a few clicks. On top of producing high definition photos, this powerful photo tool can create 3-dimensional animation of products. Being intuitive to use and very easy to setup, this digital photo workstation provides its users facility and ease in the photo creation process.

The lightbox has a soft and constant lighting. The four symmetrical fluorescent lamps within the photo studio ensure that no cast shadows are created.

A transparent plexiglass support is offered together with the lightbox and it can be used to hold objects.

The software of the studio allows the editing and enhancement of the images. Moreover, it also allows the annotation of photos.

The original photos are saved separately and can be accessed if needed.

The photo studio can totally be controlled via the PC.

The creation of interactive 360Ā animations and 3d animations are very easy and swift.

The macro mode of the lightbox enables its users to take close-up quality photos.

The digital photo studios are without doubt the ideal photographic solution. They best suit businesses like e-commerce as a lot of time and money are saved. The immediate availability of product photos or product animations will definitely prove to be a blessing for businesses in constant need of high quality visuals which are available within minutes. Moreover, the digital creative lightbox keeps a uniformity (light, placement and background) within images which suits e-commerce. Saved in several file formats, these visuals can be used for both the print media and the interactive online media.