Seo Website Design Tips

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Websites must be designed with SEO (Search Engine Optimization) in mind. After all, what good is your website if you cannot be easily found online? So, there is no better time to get the onsite optimization correct during the design process. Failure to do this will only cost you time, dollars and tremendous opportunities.

The main design of the website is completely focused on human visitors as it should be. Users respond to many different content elements such as text, video, audio, et al. However, the search engine spiders feed best on textual content. Also, keep in mind that the search engines work by users entering text in the form of a keyword phrase; they don’t upload a picture or a video to the search engines. So search engine technology is primarily text-based.

Google publishes Google Webmaster Tools which is freely available and includes everything you would ever want to know about SEO Friendly Web Design. In brief, the following web page elements are important towards achieving SEO Results:

* Page Titles †this is the first place the spiders crawl. This is ...
... the same thing as the title of any paper or report you have ever written; simply the title of the page should tell the spider precisely what the page is about. Each web page should have a unique relevant title.
* Page Description †this provides further information to tell the spiders with more specificity what the page is all about.
* Sitemap †this is a complete representation of all of the pages of the website and must be update every time new content is added to the site. The site must be enriched early and often in SEO. The sitemap must be submitted to Google every time new content / pages are added.
* W3 Validation to insure there are no specific coding errors that may prevent the spiders from crawling the page accurately or properly.
* Text Emphasis †by or you can appropriately emphasize the most important words or phrases. This must be done with precision and care as overdoing just dilutes the emphasis you wish to have on the most important keywords.
* Inter-linking †linking of keywords and phrases to relevant pages within the website is an important SEO-friendly design strategy that provides form, substance and organization for the search engines. By providing these “interlinks,” the search engines get a better formulated, better organized website structure that better illustrates the relationship of all pages to each other.
* Dozens of additional elements depending on the type of website being designed.

Lastly, most SEO Design speaks to the above elements. However, true SEO also includes attention to conversion or Conversion Optimization. After all without actual onsite conversions all of the traffic achieved through high rankings is ultimately wasted. So attention must be also focused on the job description of the website; what is it that you want the visitor to do when they land on the site? So, as with any visual presentation, the pages need to be well written, include strong visuals (images, slideshow, videos), attention getting elements, a conversion funnel that leads the visitor by the hand through a user-friendly path of material that will easily lead the visitor to a positive and even an emotional act, whether that act is a purchase, an online form (lead), subscription or other sign up.

So SEO Website Design involves onsite elements to set the foundation for online visibility as well as onsite conversion.

Do you seek Professional SEO Website Design? Contact us for a no obligation initial consultation.