What Are Explainer Videos And Why Should You Care?

By Author: Aengus Ryan
Total Articles: 18
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Let’s begin with a little story...

‘A few years after its launch, a small virtual data storage company hit a road block on its path to growth. There was no significant increase in its customer base, despite putting in heavy marketing efforts and campaigns. The home page of their website was just not converting enough customers as people were finding it difficult to understand what services they offered. They had a product that could solve a problem that customers didn’t even realize they faced! So, as an experiment, they ditched all other plans and released a short explainer video on their website – a quirky creation that crunched their massive techy talk into a fun and easy to understand format. The experiment worked like magic, landing them a 4-billion-dollar valuation, heaps of funding and over 50 million customers!

This is the power of explainer videos – a potent medium that allows businesses to engage with potential customers and audiences in a format they will appreciate. Still confused on whether you should be using them for your own business branding efforts? Here is a run-down of what explainer ...
... videos are and why you should care about them.

Explainer Videos – Explained
It is one thing to have a great story to tell, and an entirely different and much more difficult thing to communicate that story in a way that converts an audience of people into customers, partners and associates! You need a medium that engages people, interacts with them and explains your product/service in a manner they will understand and appreciate. You have a mere few seconds to grab the attention of website visitors, touch that painful nerve that communicates that they have a problem and then convince them that your product/service is exactly the solution that they have been looking for. Explainer videos let you do that in style!

Within a few seconds, explainer videos allow you to grab the attention of your website’s visitors, tells them about your business/brand/product/service and get them excited enough to convert. It shouldn’t contain every detail and tech spec about your product. It shouldn’t even provide details on how to buy. It should just convey ONE message to your

Explainer Videos – Benefits
Wondering whether an explainer video can actually add value to your business? Here is a list of benefits you can get from them:

• They generate interest amongst potential customers about your brand/product.
• They clarify the objective of your product in straightforward, easy to understand terms.
• They help increase website conversion rates.
• They liven up your sales pitch in strong, consistent and creative ways.
• They help audiences retain information better.
• They help you get better Google search rankings.
• They are easily shareable on social medial and other platforms, thereby increasing your audience reach even more!

What more can you ask for.