Organic Search Engine Optimization

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As the Internet continues to grow in size and complexity, more web developers are implementing organic SEO methods to increase their visibility. Organic Search Engine Optimization is the set of processes focused on improving and maximizing the organic visibility of a website when online searchers enter relevant keywords on any search engine. SEO is sought out by those businesses that are not being found easily on the search engines. Organic rankings are important because 85% of all searches performed on Google result in a click on an organic listing; in addition 68% percent of those use the first page while 98% use one of the first 3 pages. Clearly these stats indicate that the prime real estate of Search Engine Marketing is the first pages of the major search engines, primarily Google, Bing and Yahoo. Organic results should not be confused with the Sponsored Results that are listed generally along the right side and just above the Search Engine Result Pages or SERPs.

Organic methods are generally considered to be the most ethical way of driving traffic, but organic SEO most fundamentally means driving traffic through ...
... use of user friendly, algorithm-driven search engine optimization.

Organic SEO techniques may also be known as ‘white hat’ techniques. This is in contrast to “black hat” or “gray hat” techniques which use unapproved tricks and methods to achieve short term improvements in rankings and traffic. However, these off-color tactics serve no lasting benefit and tend to be used by those lacking ethics and prey upon ignorance of business owners; ignorance that remains in great supply when it comes to SEO and Internet Marketing.

The real deal about winning Organic Search Engine Optimization includes the following truths:

1. SEO takes time to generate measurable results. Those already on page 1 for highly competitive terms are not there by accident.
2. SEO is expensive but can achieve great business results as measured in ROI.
3. SEO never ends; it is an online competition for visibility and conversions. As long as you have competition, you need SEO.
4. In additional to the financial investment, you must also make an equal commitment to new, fresh, non-duplicate content added regularly (weekly) to your website.
5. All SEO processes and techniques must be completely visible to both humans and search engine spiders.

The following includes the most important components of Organic SEO:

1. Keyword Research †this is the most fundamental aspect of all Internet Marketing. Virtually all seekers begin with a single keyword or keyword phrase. Keyword Research is all about finding those most relevant keywords that have the search volume and the correct competitive metrics to merit a strong commitment to the keyword. It is only when you understand what your searchers are actually typing in on the search engines and in what numbers, can you even begin to do any online marketing.

2. Create Targeted Content †regularly adding to your website with unique content that is driven by keywords is critical. This is the least discussed or revealed aspect of SEO. It is the lifeblood of SEO

3. Build your links †link building is the process of generating links to your site, either through articles in directories online, or from favorable links from other websites to your pages. Your new content is not just added to your website. Optimized content must be syndicated on other sites, portals, directories for the purpose of publishing and indexing. These processes spawn the growth of backlinks

4. Fresh Content via Blogging †Search engine spiders love to crawl new content. One of the best ways to provide new content is by creating fresh blog content daily. Strive to develop a following as well †it’s a great way to increase your visibility and create backlinks.

Remember, work only with ethical, so-called white-hat SEO companies that strive to use the latest in organic SEO techniques to improve your search engine rankings.

Do you seek to be found by precisely those searchers looking for your products and services? Contact us for a no obligation consultation.