What Makes For The Best Mobile Payment Gateway For M-commerce

By Author: Prashant Bhurke
Total Articles: 15
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India today has a whopping 240 million smartphone users and is the second largest market of smartphones in the whole world. Indian m-commerce stood at $ 2 billion in the year 2014, and will expand to $19 billion by the year 2019 (Zinnov Market report). Government initiatives like“Digital India” and “Make in India” are also contributing towards the expansion of the internet and smartphone usage in India.

The facts and figures are self-revealing. An online business should make mobile commerce its topmost priority if it wants to stay in the lead and wishes to register growth. An expeditious, secure, and featured mobile payment gateway can bring to the online business greater revenues, business expansion, higher customer retention rates, and much more. Here are some features and qualities that your mobile payment gateway should have, in order to bring to you the delighting sales figures and other benefits.

Easy and Fast On-Boarding

You would not like to wait for days and weeks before you can start to sell through your business ...
... App, as each passing day causes losses when you are not reaching to millions of customers through the mobile business App. A leading and best online payment gateway in India, for instance, EBS, offers you ready-to-use payment gateway SDKs or Software Development Kits that you can integrate into your business App in less than 30 minutes. The EBS payment gateway also integrates easily with all major shopping carts. It works on all kinds of mobile operating systems, including the Apple’s iOS and Android OS.

Wide Range of Mobile Payment Collection Modes

A mobile payment gateway should be able to collect payments made by the customers through all kinds of payment modes, just like the website payment gateway. The most widely used mobile and online payment modes include credit cards (including international cards like Visa and MasterCard), debit cards, net banking, digital wallets, EMI, cash cards, and others. NFC and IMPS mobile payments are also quite popular.

Analysis and Reporting

The mobile payment gateway should be able to provide you with all the data and reports that are required to analyze the performance of the business, and to improve it. It should offer a robust CRM, failure analysis, transaction alerts, reconciliation, transaction management tools, SMS/email alerts, and other requisites so that you can easily peek into the different performance parameters of your business.

Security

The best online payment gateway for mobile app providers in India are PCI: DSS compliant (for instance EBS). They use the SSL encryption technology for mobile transaction security, and also use the second-factor authentications, including OTP or one-time password, to add multiple layers of security to an online transaction. A payment gateway should have features including Visa Verified and MasterCard Secure Code, and it is even better if it has the self or proprietary software that provides for real-time screening of online transactions. For instance, the EBS payment gateway has features like Device Fingerprinting and IP Geolocation that provide for exceptional security and do not let hackers infiltrate a mobile transaction process.

Customization

Many customers find local and native shopping experiences superior. They like to interact with the mobile app and payment gateway that offers the products and information in their own native languages. The leading payment gateways offer you customized mobile App payment pages, which have the information and content presented in the regional languages of India (including Marathi, Gujarati, Tamil, Bengali and others). You can easily customize your mobile payment page in any language you desire, and reach to the customers in a more localized way.