Things For Digital Marketer To Learn From Music Industry

By Author: Tanuja Dongre
Total Articles: 6
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When interviewed a vice president of consumer relation marketing, she shared fascinating and useful stories behind marketing in the music world. Especially highlighted upon how mobiles, social and highly connected consumers have changed the way artists sell out stadiums.

1. Marketers approach to the consumers is extraordinary

Earlier the approach to consumers was not that strong than it is nowadays which has definitely happened over the last one decade. Today the approach to the consumers by a digital marketer is there with more ways to market the same to them. The opportunities are never ending and to catch up with those opportunities is the main job.

2. Consumers expect to be aware of everything about the product

Consumers now a days want to know everything about what’s happening. It is an expectation. Fans know all about a new album releasing or live concert before they even set foot in a stadium. Similarly, the customers look for a product or service reviews on sites before making a decision for purchase. In an overly saturated world of content, frequently asked questions (FAQ) will never ...
... become hefty. Until the entire customer queries are answered, there’s more to be done.

3. Consumers want content and answers when needed

The expectation of consumers of music on how it is released and marketed has transformed entirely. Now it is all about how to get consistent content out. More importantly, how do we get the message out directly to the fans v/s from a third person so it’s our voice?

4. Third party barriers are extinguishing

Consumers connect most when it’s live personality. They don’t spend time connected only to their devices, but also want to connect directly with real people behind the music. Rise in mobile and social media access remains the main factor for this. Giving consumers access to the big name leaders at your company and connect with them like real human.

5. Changes will continue to happen and there is no need to be shocked by it

The evolutions will keep happening to the digital and social media. It’s natural for the business to keep evolving over the time. But in an age when new technologies and social platforms change the game every day, we shouldn’t get surprised by the changes in tech adoption behaviors. Behaviors of customers are ongoing and changing. The question should be how to evolve with that right away?

6. E-mail still remains at the top when it comes to one on one relationship marketing

Without any algorithms and manipulation, emails reach the inbox and are a direct access to the consumers. Emails are not dead; it is more active than ever because people can access it over through work and their phone as well.

7. Marketing must not be relied on a sole channel

Irrespective of what your product is, marketing eggs just do not belong to one basket- it is not good for marketing. Spread it to different channels so that if one algorithm changes, your audience can rely on other and you can meet goals elsewhere. Do not get too comfortable on a particular place in marketing. Have a diverse marketing mix and be ready to adapt the ever changing consumer preferences.

About The Author

The article is written by Tanuja Dongre, associated with SureVin, one of the leading service providers of BPO, ITES, Skill Development services, Digital Solutions & Marketing, Data Enrichment & Management Service, Training solutions and HR Consultancy to our clients. With the right balance of technical expertise and vast industry knowledge, SureVin strives to create customer satisfaction considering the nature of work with an innovative approach maintaining integrity and confidentiality of the business.