Missed Call Marketing – A New Era In Marketing

By Author: Aaditya Aggrawal
Total Articles: 22
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Marketing is an imminent part of any successful business. New methods and technology must be used to keep it up-to-date. Missed Call Marketing is an innovation that is used by entrepreneurs globally for the purpose of telecom marketing.
It does not require any specific application in your mobile phone or an internet connection. The users can voluntarily opt in to receive the content. For acquiring information regarding any trending topic, you just need to give a missed call on the given number. The information is then provided to you preferably in the form of text messages and is totally free of charge.
In a country like India, where people generally tend to save cost by intentionally giving a ‘missed call’ for simple reasons like ‘call me’, or ‘yes’/’no’, MCM has taken a firm hold. Even though call rates are cheaper in India as compared to other countries, MCM has been regarded as a purely Indian phenomenon. It is said to be cultural rather than cost. However, some of it is even literacy dependent as it is easier to give a missed call rather than type a text in English.
MCM is the simple ...
... concept of engaging via a free call. In rural areas where people have no access to television or any other media, MCM plays an important role. The users call on a given number and hang up to be rewarded with sports updates and phone calls with speeches, music programs and advertisements.
Recently, over a million people called in wanting to hear the Prime Minister’s Mann Ki Baat speech. The State Bank of India (SBI) launched such line called ‘SBI Quick’ last year. This line allows the caller to find his bank balance and other account related details.
Missed Call Services can be used for the following reasons:
• Call back request: The most basic function of a missed call is regarded as call back.
• Rating System: Online and customized rating system can be replaced by MCM successfully.
• Mobile Number Verification/ Password Generation: Number verification and password generation are two fields where MCM is used on a very high degree. A simple missed call is placed and an instant verification message or an OTP is received.
• Customer Feedback: A short missed call and a call is received asking a customer feedback. Thus, marketing departments get free advices of customers. However, frequency of spam is more here.
• Opinion Polls: MCM has achieved success in online voting polls over internet as well as television radio shows.
• Contest Lucky Draw: Lotteries and Lucky Draws have now undergone evolution because of MCM and thus, it has proven to be a very successful way of marketing.
Missed Call Services provide a quick response thus saving time and are totally free of charge. There is no typing or other sort of input required, so we can say that these services are user-friendly. Take it from one who has worked in this field for quite a while now; as MCM is a very easy way to reach