Voice Search: Where Does It Figure In Seo?

By Author: Rahul Ranjan Singh
Total Articles: 10
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If you have been undermining the importance of voice search so far then the following figures are meant for you. As per a research conducted by Northstar, 55% of the teens utilize voice search on a regular basis and 56% of adults actually enjoy using voice-based search. It is not only fun but convenient as well. It makes you feel tech-savvy (that specifically is one of the "proven reasons" why adults love it) and it's a major help when you're multi-tasking or on the go. Come 2017 and the internet audience is only going to witness a surge in the use of this particular form of search.

Internet Trends (Mary Meeker) has documented details of ways in which this kind of search has actually expanded over the last 8 years.
Today, Google voice-based searches, as per studies, have increased by more than 35 fold from the year 2008. Here's what a company offering Search Engine optimization Services should remember.

Why you shouldn't exclude it from your marketing strategies

So, if you want to stay ahead of the others in SEO curve then make sure you're acquainting yourself with the growing significance of this particular form of search in SEO. The optimization techniques tailored for Voice Search (VS) are definitely not the same as that of techniques suited for typed search. For instance, if someone in Chandni Chowk market in Delhi is looking for recommended fast food restaurants then he would type "Restaurants in Chandni Chowk". On the other hand, if he's resorting to voice search then he would just say "Where is the nearest restaurant?"

The steady growth of Voice, it won't be wrong to say, is the immediate impact of the unprecedented rise of the mobile search. There is a simple equation to be taken in view here. The number of people owning a smartphone has increased drastically over the last few years. Mobile search, as such, has also intensified as well.

This form of search, it is regarded, is going to facilitate local search in a major way. Voice searches are three times more likely to be local. Users, in general, are more likely to resort to location-enabled search as far as voice queries are concerned.

A very simple but efficient way to comprehend the scope of voice search would be to try it out yourself. Try out the questions that you think would actually bring users to your website. You can see where the keyword ranks compared to the top. Take this result into account and zero in on an effective SEO strategy.

Voice based search in future: A glimpse

Voice, it wouldn't be an exaggeration to claim, will actually emerge at the forefront of Search Engine Optimization in the near future. And, you will not even be required to wait long to witness palpable results. SEO gurus have already predicted that 2020 will primarily be the year of VS. With the growth of voice-based search, businesses are poised to adopt a more conversational and natural optimization approach. Content will offer more direct answers to questions and semantic search will assume a more significant shape.

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