Outdoor Banners: Have You Really Looked At Their Potential?

By Author: Jeanette Croston
Total Articles: 916
Comment this article

Businesses survive and prosper through publicity, which can be discreet or explicit. Publicity becomes effective when it catches the attention of prospective customers, arouses their interest and creates desire for the advertised product, and finally leads to a feeling of urgency to act. Outdoor banners have the potential to catch that attention of a wide group of passers-by, many of whom are your prospective customers.

Provided these banners are designed just right with these prospective customers and their interests in mind, the outdoor banners can prove superbly effective in increasing the turnover and bottom line of your business.

Benefits of the Outdoor Banners

Outdoor banners are portable. They can be placed at the most suitable locations where your prospects tend to congregate or pass by. They do the preliminary selling by creating awareness and interest, and can induce the prospect to come visiting your establishment, or buy your particular brand of product from different establishments.

Outdoor banners are visible. Few messages can compete with outdoor banners in their visibility. ...
... Press ads can be easily crowded out by the numerous other ads. TV ads are transitory and cost a fortune for each minute they are visible. Radio ads exploit only voice, which is far less effective than sight. As they say, a picture is worth a thousand words.

Outdoor banners reach every person passing by. They are particularly advantageous when your product is useful to many different groups of people. Reaching these very different groups through media targeted to each can be pretty expensive otherwise.

Outdoor ads are also less expensive than sending out salespersons to personally contact people residing at different areas. In fact, these salespersons might never be able to reach households in No Cold Call areas. Similar is the case with phone campaigns, shut out by Don’t Call blocks.

Outdoor ads also reach busy persons who might never get the time to sit down in front of their computers and see your on-line ads.

Outdoor ads are thus high visibility messages that can reach a wide group of people at economic costs.

Enhancing the Effectiveness of Outdoor Banners

Location is the most important factor that affects the effectiveness of outdoor ads. If they are located in places that your prospective customers never pass by, even the best sales copy done most effectively can fail to produce any sales, or build your brand in the minds of people who matter.

At the right location, it is the copy of the banner that is next in importance. The copy must attract instant attention of your particular target group, and must be interesting enough to retain that attention long enough to allow your message to get through. The message itself must be effective in creating desire. Needless to say, you need a professional copywriter who specializes in outdoor banners to make your investment in this media worth it.

If you can’t think of any locations where your outdoor banner will produce desired results, then this kind of publicity is probably not for you.

There are other issues that affect the results generated. If your banner is likely to be crowded out by a large number of other equally noticeable banners, it might not be seen by many. If the banner requires reading too much copy by, say a motorist speeding at 120 mph along a motorway, it might be a waste.

Types of Outdoor Banners

Outdoor banners can take many forms from sky signs “painted” by planes to banners carried by balloons to stands outside your establishments or boards carried by humans on the street. Select a form that will best reach as wide a group of your prospective customers as you can.

The forms are too numerous to be selected by a lay person. Your best option is to retain a professional with specialized skill and experience in advertising through outside banners.

Author About :
Jeanette Croston Talks about www.Bannersndisplay.co.uk . Banners N Display Have a wide range of Outdoor Banners with various options and alternatives so you can easily find what you are looking for. You may freely reprint this article in its entirety, providing you include the authors resource box along with links without no follow tags.