Let Your Social Media Strategy Catch’ Em All! (by Using Pokemon Go)

By Author: FruitBowl Digital
Total Articles: 7
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Are you sick of hearing about everyone talking about Pokemon GO on social media? The

success of the game came overnight with an outstanding number of users who immediately

began downloading the free app despite it being unavailable in most countries.

Millions of people worldwide have downloaded this game since it has released. The app that

allows you to follow a map using your phone’s GPS location data and catch Pokemon to

train and send in to a battle can surely do wonders to your social media business.

Whether you agree or not, play it or not, like it or not, you cannot ignore it. That’s why it’s

time for your business to capitalize on it.

First and foremost, Pokemon GO is most vital and impactful for those businesses that have a

physical location.

There are many ways by which you can encourage Pokemon chasers and increase your

business.

1. You need to find out if there is a Pokestop or gym for immediate and easy results.

Just incase if you are not near a Pokestop you can actually submit a request to

become one.

2. Chip in more money to buy lures to attract Pokemon to your location. The more

Pokemon, the more people.

3. If you want Pokemon Go players to play at your business, there are two important

things you need to keep in mind: Wi-Fi and charging stations. You can use any kind of

social channel or signage to let the players know that they are always welcome to

come and play.

4. Another important thing you can actually do is to offer discounts or any other

incentives to players who purchase in your business.

After you know that you have Pokemon in your area, you can now use social media to your

advantage.

You can use Snapchat as a way to boost up your business while simultaneously using

Snapchat filter with your business name and a Pokemon theme and encourage people to

use the filter when they catch a Pokemon in your location.

Buying Facebook and Instagram ads to promote business as a hotspot for Pokemon can

work wonders. Tell people how many Pokemon you have actually caught through real-time

updates by using Twitter or Snapchat.

You can get more people to your area if you are offering discounts or incentives by

advertising them on social media. Make use of location specific hashtags for your local area

or business.

Restaurants can also have Pokemon themed cocktail or appetizer. But you need to make

sure that you are using #PokemonGo or #Pokemon on your posts.

Since Pokemon Go is all about walking by various places and being out in the “real” world,

you need to find ways to get into these places. Collaboration with local business to include

your logo or signage will help people see your business info.

You could reward your customers who take Pokemon photos with your items in your photo

through branded products or items.

Incase your employees are playing Pokemon, you can show their play on social media

channels by showing what level are they at, what rare Pokemon have they found.

As you see Pokemon has a lot of potential for local as well as non-local businesses. It’s all

about strategizing and using it in the right way to boost your local business. When are you

using Pokemon GO to increase your social media business? What do you think about this

new craze?