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A Big Change Is Coming In The Branding Of Subaru Genuine Parts

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By Author: Ben Sporn
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When the are looking for Subaru parts, Perth residents in the future will notice some significant changes. All genuine Subaru parts at the moment are branded with the letters FHI, which stand for Fujitsu Heavy Industries. In the near future, this logo will disappear and be replaced with new branding. Why is this happening? Here is a brief history of the relationship between FHI and Subaru and the reasons for the changes.

What is the Timeline for the Change?

The FHI branding will be removed in phases, dependent upon demand there may still be FHI branded parts in the logistical network for years to come. The parts will not change; only the branding will be altered. Subaru genuine parts should always be exclusively used no matter whether the new or old brand is present. The name change to Subaru Corporation will take place on the 1st of April 2017. After that time all newly manufactured parts will have the new Subaru brand to prove that they are genuine parts.

The Relationship Between Fujitsu Heavy Industries and Subaru

FHI have been around in one form or another since 1917 when the Aircraft Research Laboratory was founded. This company later became the Nakajima Aircraft Company Ltd. However, it wasn’t until 1953 that the FHI company was properly established as a separate entity. Initially, the company was primarily involved in the aerospace and industrial sectors in its formative years. This changed in 1958 when the company started Subaru and entered the car industry with the introduction of the Subaru 360 Mini Car. "Subaru" is the name given to the Pleiades star cluster in Japanese, and it symbolizes the original six companies that merged to form FHI in 1953.

The Branding Change

The decision to change the branding was taken at the 58th general meeting of shareholders. It was decided that the change would take place on the 1st of April 2017. This date is significant; it is the 100th anniversary of the formation of the first company that eventually became FHI. The idea behind the change is to further strengthen the Subaru brand and build sustainable growth. Subaru will strive to continue their efforts to building a strong market presence, and they continue to follow their customer first principle. The company has quite distinctive values and place their philosophy of “Enjoyment and Peace of Mind” as a primary focus.

In order to make the change of branding on Subaru parts as transparent as possible, City Subaru will be available for any queries. If they would like more information on Subaru parts, Perth drivers should contact us with any concerns. We only ever have genuine Subaru parts for sale that are designed to work with your specific car. If you need a comprehensive service, our Subaru trained technicians are ready to help, and our pricing is competitive. For further details, call our sales team today and they will be happy to answer all your questions.

More About the Author

City Subaru is your number one local, family owned Subaru dealership in Perth, providing great service, and quality vehicles across 2 locations in Vic Park, and Maddington, so you’ll be able to start your next adventure in a brand-new City Subaru.

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