Preventing Shop-lifting In A Jewellery Store

By Author: Michael Frick
Total Articles: 28
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While shoplifting is not so critical a problem, it is one of the largest threats faced by any Jewellery shop. Jewellery pieces are quite attractive in appearance, small and quite easy to slip away and definitely have high perceived value. However, they can be reduced and safe tactics installed with just a few tricks in mind. This can help you save the loss associated with it. Few of those safeguard methods are:-

Effective Jewellery shop design

This is the best and the most important step that you can take as far as precautionary measure is taken. You should always hire specialized Jewellery shop-fitters to do the job for you. They inherently design with this precautionary step in mind. From your side, you can lay expectations that there should be no dark corners that remain hidden from the rest of the shop. The aisle placement as well as the counter and till positioning should be given a thorough thought. By rule, the counter should be at entry and exit points such that whoever is doing the job at the till can get a maximum view of the shop.

Deploy smart Jewellery display cases

Thanks to the advancement ...
... of technology, today there are systems available which facilitate open display of high-theft merchandise instead of the being locked away in a Jewellery cabinet away from the reach of customers. In case several items are taken from the display box, the installed system triggers a flag, sending a preventative message via email or text to the assigned person in the store who can then take the necessary steps like alerting the police or even stopping the shoplifter and catching them red-handed before they leave the store. An audible alert system can also be placed. This can effectively control shoplifting to a great extent.

Product placement

The way your Jewellery is displayed plays an important part in controlling shoplifting. The cabinets should ideally be locked in glass cabinets where the customers can simply look at them and you can henceforth serve them on demand. In case items are extremely small, their cabinets and display can even be behind of the shop salesman and must always be served on demand.

CC TV

Installation of CCTV is absolutely essential for any Jewellery store. In case, an unfortunate even like a theft or shoplifting actually occurs, it can provide the vital clue to the police to trace the culprit. In case somebody has been caught red-handed, it can serve as the necessary threat and the evidence required for accusing the shoplifter and forcing him to return the goodies.

Alert representatives

It’s a good idea that the store has few extra representatives who keep moving within the crowd. This can help them spot any person exhibiting unusual behavior like eyeing pieces, making unusual gestures to another person etc.

Prevention is always better than cure. A little alertness can curb the threat vastly.

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