Why Use Bulk Sms In India?

By Author: Julianna Warren
Total Articles: 10
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Bulk SMS is fast becoming the most suitable marketing tool for many businesses around the globe. This is due to the many benefits it comes with, as compared to many other means of marketing and advertising. With the onset of the internet and mobile phone services, many businesses are finding ground breaking ways of marketing their products or services, both effectively and efficiently. Some of the key reasons to consider using bulkSMSIndia are stated in this article.
Reachability
In terms of reach, SMS has a much wider reach compared to email and other marketing methods. How is this? Well, we might argue that email and social media can reach millions of people at once, while the SMS can only reach a targeted group of customers. Reachability here is not in the number of people we can send the message to, but in the number of people that will actually open and read the message. With SMS, you are guaranteed a 98% chance of your customers opening and reading your message, as compared to the 22% open rate of email messages. It is very hard for mobile phone users to ignore that message tone on their phone.
Responsiveness
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... As part of the security measures taken on mobile subscriber’s privacy policies, some countries may require a written consent for a business to be allowed to send messages to its customers. For a customer to allow a company to send them messages, they must truly value that business or campaign that is being marketed. The customer will thus very likely respond to the message. This will thus translate to a higher conversion rate.You can then rest assured that the audience you are communicating with is willing to participate in the message campaign you are inviting them to.
Demographics
We can safely say that almost people of all ages know how to use a mobile phone, and own one. Whether you are sixteen or eighty, you most likely have a mobile phone. We cannot, however say the same to having an email address or a social media account. This thus opens the doors to a much wider demographic population to work with. Your business marketing opportunity is thus much wider, and you can be able to capitalize on that using bulkSMSIndia, especially.
Economic
As compared to most other advertising or marketing platforms, the bulk SMS platform is relatively cheaper. All you will need is a bulk SMS provider, who will charge you a monthly or annual fee, depending on the agreement. With a reliable internet connection, you can send out messages to millions of people, in just one click. Think also of the people you are reaching. With email and social media, they will likely also need some internet connection for them to read the message. It is also highly likely that they will not see the message on the same day. However, with the bulk SMS, whether the customer has internet or not, they will receive the message, and will likely read it the same day. This thus reduces chances of your message growing stale. Also, should you choose to buy bulk SMS, it is still much cheaper compared to paying for marketing or advertising through the other social media channels.
Reliability
With bulk SMS you can be sure that your message will get to the intended recipient. With email, this can be a bit of a challenge, given that email has to battle with filters such as spam. With social media, well you are just putting your message out there; it might as well not reach your intended audience. The bulk SMS isthus more reliable when it comes to communicating, especially in marketing, promotions or advertising of your business’s products or services.
Just to wind this one up, service deliver through mobile phones is gaining much popularity, especially among the poor. Thus, when you buy bulk SMS, you are sure that you will be reaching people of all walks of life with your intended message.