How To Maximize The Use Of Bulk Sms In Kerala

By Author: Julianna Warren
Total Articles: 10
Comment this article

Bulk SMS are a great way for businesses to market their products and services to their clients. Since its onset, a number of businesses have come to realize the benefits of using bulk SMS in their business endeavors. Marketing is one area where most businesses use bulk SMS, but use is also found in areas such as sending an update, a reminder, a competition, coupons; send out confirmations on bookings, as well as incentives.

SMS have a much bigger open rate compared to emails, in fact, about 98% of bulk SMS are guaranteed to be read by its recipient. This leaves no room for speculations on whether the message was received or not. However, getting the message to the customer’s phone is not an issue, especially if you have the right platform through which your message will be sent if you are using one of the service providers of bulk SMS Kerala. The biggest hurdle lies in the effectiveness of the message; whether the message will elicit the right response from its intended recipient.

It is one thing to send out a text message and another for the recipient to get the intended ...
... meaning of the message. Since most SMS are short, you will need to know exactly what you want to communicate as well as how you are going to structure this into a short message.

Check Your Content
The contents of the message can play a key role in determining whether your customers will be happy to receive messages from you, or send you a quick STOP message, asking you to quit sending them messages. This is tricky, especially given the length of SMS. A message that is too long will make the customer lose interest, while one that is too short will not fully convey the message. Thus, for you to be on the safe side, make sure that you have content that is relevant to the customer, and that elicits a call to action from them, but that is brief enough to contain all this. Mention something that will interest them, as well as give it a deadline, so that they can be left thinking about it.

Check Your Timing
When do you think is the best time to send out the SMS? Is it in the morning, when most customers are preparing to start their day, in the afternoon when they are a bit busy or in the evening, when they tend to be a bit tired? When are you mostly in a good position to respond to a message? It is highly advisable to send the messages either at lunch time or early evening. People tend to be less busy during this time, and will thus be more responsive to your message. Avoid sending messages at weird hours of the day, such as before dawn and in the middle of the night. Most of the service providers of bulk SMS Kerala will likely work round the clock, but this does not mean that you can send the messages any time you wish.

Who is Your Target?
This might be an obvious question; your customers are your target audience. But, hold on. Are all your customers the same when it comes to the products that you buy or the services that you offer? As an example, say your store offers clothing. You have a new arrival, and it is ladies wear. If you send a bulk SMS in Kerala to all your customers, men included, chances are that the men won’t be pleased with this message.

You should therefore be well aware of your customer’s purchase history, or service history for you to know who to target with a given marketing or advertising message.

How Often to SMS
It is very annoying to have a business send you messages every now and then, or even many times during a given month. The regularity of your bulk SMS in Kerala should thus be checked. It is safe to send messages once a week, and at least twice in a month to avoid irritating your customers.