Is Modular Kitchen Franchise The New Business Trend

By Author: Kitchenista
Total Articles: 5
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The market for modular kitchen is growing in leaps and bounds, at 40 percent every year. As per the studies of equity research firm, Edelweiss, and consulting firm PricewaterhouseCoopers India, the value for modular kitchen market is likely to cross Rs 6,000 crores by the 2016. Earlier, Technavio's analyst had predicated that between 2014 and 2019, the Indian modular kitchen market is anticipated to grow at a compound annual growth rate (CAGR) of 51.87%. That is fast becoming a reality in the urban and sub-urban parts of India.

Why The Sudden Surge In The Modular Kitchen Market

Change in the concept of kitchen - There has been a drastic change in the way one looks at the kitchen. Women have started seeing kitchen as a place of comfort rather than a place to sweat out. They want functionality coupled with aesthetics to make their life in the kitchen easier.

Willingness to spend - Today, most of the nuclear family have disposable income and they are willing to invest in modular kitchen. There is a gamut of choices from designer chimneys, utility shelves, ...
... dishwashers, stainless sinks and many more to suit every budgets.Modular kitchen emanates convenience, class and aesthetics. Experts opine that those who renovate or move into a new house want to have a well-equipped and sleek kitchen with all essential utilities.

Urban working woman population - Again, with the growth in construction industry and increase in the number of working woman in the urban areas, there has been a steady rise in the demand for modular kitchen. Apart from being appealing, its space saving, convenient and easy to maintain.Indian companies offer customized design keeping in mind the cooking and working habits and styles of the Indian woman folk.

Modular Kitchen Franchise Business Is An Upcoming Trend

Many Indian modular kitchen companies offer franchisee model to have a pan India presence and also to reach out to sub-urban population.This segment is still untapped and the franchisors want to expand their business in every nook and corner of the country. Indian consumers would want to source all their kitchen essentials from under a single roof as it saves time.

To start a franchise business one does not require extra qualification. However, he should know the basic concept of modular kitchen. Franchisors are aware that the franchisee are dependent on them for everything. Therefore, they ensure to impart proper training regarding the various utilities, and modular formats.

The franchisees are supported in developing marketing strategies, promotion campaigns and corporate advertisement.Franchisor also hand holds in site selection and also in setting up a showroom.

Modular kitchen segment has immense potential. To meet the huge demand in this sector what it requires are the enterprising franchisees who are willing to exploit the segment through their business acumen.