Why Should Online Businesses Think Mobile Commerce

By Author: Prashant Bhurke
Total Articles: 15
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Mobile Penetration in India

India has now more than billion mobile users (Statista) and is the second largest country in the world to have a maximum number of mobile users. More than 240 million people in India use smartphones. The new Indian consumer generation also prefers smartphones for doing online shopping and not PCs and laptops, as the phones can be used anywhere and at any time of shopping and other tasks.

Mobile E-Commerce

Mobile commerce in India will reach an astounding figure of $19 billion in the year 2019 (Zinnov Market Report). Out of 354 million internet users in India, 213 million are mobile users (Forbes). The leading sale and revenue share (50% or more) of the popular e-commerce online stores in India is coming through their mobile Apps as of now.
Hence, mobile commerce will definitely lead the market sales and revenue charts in coming future. If you want your business to take advantage of this immensely fruitful and advantageous aspect of IT revolution in India, your online business requires a business App and ...
... an Android and iOS payment gateway.

Payments on the Go

Customers today like to do online shopping while on the go, as a consumer can easily purchase a product and/or service anytime and anywhere he/she wishes. The modern business Apps and payment gateways also provide for one-tap payments, so that the repeat customers can do the shopping with ease. Mobile payment gateways also have the same tech features that provide for greater payment success rates. These payment gateways can easily collect payments through credit cards (including Visa and MasterCard), debit cards, net banking and through other payment modes, just like business website payment gateways do.

Responsive Payment Page

The modern payment gateways have the ultimate responsiveness and intuitive set of features that provide for effortless and joyful mobile shopping experience. The technologically advanced mobile payment gateway can easily integrate with the business App, and fit according to the screen size of the gadget or smartphone on which it is being used.

SDKs or Software Development Kits

The leading and professional payment gateway providers like EBS offer you SDK's or Software Development Kits, which provide for the integration of secure and reliable payment system within business App. A business can easily integrate the payment gateway into its Windows, iOS and /or Android app and start to sell to mobile customers within a day. These futuristic payment gateways can be easily integrated with all kinds of shopping carts, including the WordPress, Magento, and Joomla shopping cart.

Native Experience

The technologically advanced and featured mobile payment gateways offer a native shopping experience to the online customers. The mobile payment gateway offered by leaders in the segment like EBS offers multi-lingual functionality so that a business can create the payment page into the native language of the customer. Hence a business can easily have a website and payment page in Gujarati, Marathi, and other 4 Indian regional languages. Mobile payment gateway today also offer multi-currency gateway, so that customer pays in the currency, he is more comfortable with.

Together these features provide a rich native experience and help in increasing customer retention rates.