Top 5 Tips For Mobile Marketing

By Author: Sandeep
Total Articles: 1
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Now a day’s more and more people are using mobile devices to access everything from Social Media, Online Shopping and many more. Smart phones are capable of doing almost all the work computer does giving another platform to companies to marketing towards.
Here are some of our favorite tips for Mobile Marketing.

1. CREATE MOBILE FRIENDLY WEBSITE :

On 21st April 2015, Google rolled out an update which punishes any website that lack mobile friendly pages. By this Google decreases the site’s ranking in mobile search result. In past we use to create separate website for mobile. We use to cut out the content of our desktop version site so that it can fit for mobile use but there is only one Google and as of we know Google penalizes us for duplicated content. So if you have two websites with the same content it can decrease our ranking in the search results. So you should make only one website which is suitable for desktop as well as mobile.

2. RESPONSIVE DESIGN FOR ALL PAGES:

When responsive design is used in a website it automatically deducts and adjusts the content and layout of the webpage ...
... on different size of devices. It saves time and work amount of the developers when it comes to create a website.

3. TEST FREQUENTLY:

Always test your site and test it frequently. Test your site on different mobile devices like Android phone, Windows phone, iPhone etc. Test it on different sizes of the device. You have to look out for everything from layout, colour combinations, navigation, site speed, images, headline, fonts and their sizes. The shape and size of the buttons are also very important in mobile sites which can be easy to navigate and help to get conversion . Always remember when you test your site put yourself in the position of the user.

4. EASY NAVIGATION

Always keep your website user friendly and easy to navigate. Mobile users are best targeted by the simple apps and call to action button which are easy to navigate. Simple apps can be built quicker and they are easy to navigate and they load faster. Your content should be downloaded within three seconds and if it is taking more than three seconds you can lose your potential customers.

5. ADVERTISE ON SOCIAL MEDIA

Don't discount social media in your mobile marketing strategy, says Compuware's David. Social Media plays a very important role in Mobile Marketing. Nowadays people check their social accounts more in mobile devices than in desktop. Social sites like Facebook, Twitter, Instagram, PinInterest all offer to advertise on mobile device. Social Media can play a very important role in Geo targeting depending upon the locality, define the target audience to a certain radius of the locality to attract local customers.

We hope this tips will help you to make you website more mobile friendly and can help you in your Mobile Marketing journey.