Formatting A Press Release

By Author: Guna Seelan
Total Articles: 98
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Press Releases are one of the most effective tools as far as online or digital communication is concerned. Writing the right press release is of course a difficult task. This is precisely the reason why we come cross thousands of inaccurate, badly edited PRs. Such PRs do not add value to website promotion; rather they have a negative effect. Therefore writing and formatting a PR correctly is an absolute must.

When submitting a PR you need to remember that even a very well written press release can turn into a dull one if it is not written in the right format. So how to format a press release? We share some tips with you!

Ideally, a PR should have a clear date instruction. So, it should tell whether it is for the immediate release, for release before or after the date. The next important thing in the format of the press release is the contact information. This should be an easy and friendly passage where any interested people would get all the information on how to contact you. There should be a phone number, email address, fax number and of course the address of the company. It is important that you have the correct ...
... contact details in the press release for if you don't have them, it will not only be an amateurish effort, but the press release is likely to be rejected as well.

Headline is another important aspect of the PR. It should be very interesting so that the readers feel interested to read the rest of the content. If your press release does not have an attractive headline, it might be overlooked by the readers. Also, apart from making it attractive, it is important that you mention the benefit of your product or service in the headline. Also, you can make your headline interrogative. In any way, the headline should be compelling.

Once you give the readers a hint of the story to be dealt with, it is time now to give them a summary of the story. Generally, this should be placed under the headline. It is a short paragraph that will contain the main information of the PR. However, it should not give all the details. The details should be provided in the body of the PR; which should be simple and to the point. The body of the PR should not be very lengthy. In fact, anything between 175 and 300 words make a good release. Of course, the language should be clear and precise and the content should be thoroughly informative. An ideal PR will encourage the media for further information.

After the body, you should have the Boiler Plate or About Us. This is the small space where you can have brief information about your company. It should include all the information. Finally, it is time to finish your press release. For that, you can draw a blank line or ####. Anything after this will not be published according to rules.

To sum up while submitting a PR, you need to ensure that not only it is well written but also that it is correctly formatted.

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