ALL >> Food,-Cooking-and-Drink >> View Article
History Of Nescafe Coffee

If necessity is the mother of invention then profit may be the mother necessity. As the Great Depression gripped the United States in the 1930's and coffee sales plummeted there was a definite need for the coffee growers to find new ways to sell their product. Nescafe came to the rescue.
In 1867 Henri Nestle, a German chemist living in Switzerland, had invented a baby formula for women who couldn't nurse. By 1900 he had set up production facilities in several countries, including the United States, where he also made condensed milk. Over the next thirty years the company expanded their products to include powered chocolate milk mix and other confectionary products.
In 1930 the Brazilian government approached Nestle to create a new instant coffee that would give the consumer another option and at the same time increase the dwindling coffee exports of Brazil. It took eight years but in 1938 Nestle introduced Nescafe.
Instant coffee was not a new idea; it was originally invented by a Japanese chemist named Satori Kato in 1901 and had been marketed and sold by various companies with disappointing ...
... results. Nescafe revolutionized the way instant coffee was made.
Early methods of making instant coffee involved brewing a batch of high-strength, concentrated coffee and then boiling it dry in stainless steel drums; the residue left behind was instant coffee. The heat involved in the boiling process destroyed most of the aromatic and flavorful properties of the coffee. When reconstituted in water the result was a pungent, bitter decoction that little resembled coffee.
Nestle developed a new process for dehydrating the concentrated coffee which vastly improved the quality. In entailed spraying a fine mist of the solution into a heated tower where the droplets turned to powder almost instantly. They then added carbohydrates in the form of dextrose, dextrin and maltose which helped preserve the flavor.
Nestle struggled to come up with a name for this new product which would inspire the public to buy it. They combined the word Nestle and the Italian word for coffee, caffee, or café in hopes that the Italian inference would create an aura of romance and capture the imagination. Apparently it worked; through an aggressive, and expensive, ad campaign that targeted the American housewife Nescafe became a huge success for Nestle and doubled its global market share.
WWII rebounded the country from the depression and did much to further the Nescafe name as instant coffee became a staple of the soldiers' ration kits.
While instant coffee accounts for only about 25% of coffee sales world-wide. Nescafe is bar far the dominate player in the arena. Nescafe remains the second most recognized brand name in the world, second only to Coca-Cola.
© Copyright Randy Wilson, All Rights Reserved.
About the Author
Randy works with his son on Ultimate Coffees Info. Randy owned and operated a very successful storefront/mailorder business from 1988 to 2003. Currently full time owner/operator of several online businesses.
Add Comment
Food, Cooking and Drink Articles
1. Why You Should Switch To Loose Leaf English Breakfast TeaAuthor: Amelia Hills
2. Dip It Right: Compact Paper Containers For Clean Food Presentation
Author: Gujarat Shopee
3. Healthy Barramundi Bowls: Quick Meals With Big Flavour
Author: Mathew Duncombe
4. What You Should Know About The Best And Great And Popular Tomato Paste Factory China?
Author: Tianjin Shinhoo Food co.,ltd
5. How To Prepare Sweet And Sour Chicken (without Deep-frying)?
Author: Coba Grill HK
6. 5 Reasons To Switch To Organic Fruits & Vegetables Today
Author: Naysha Farms
7. Everything You Should Know About The Amazing Tomato Paste Manufacturer China
Author: Tianjin Shinhoo Food co.,ltd
8. Baked Into Every Memory: The Timeless Taste Of Parle
Author: Drishti Desai
9. Where To Buy Best Spices & Nuts Online In India – Legacy Dive Exim Has It All!
Author: Legacy Dive Exim
10. How Healthy Air Fryers Food
Author: John copper
11. Cracking The Biscuit Code With Parle: A Taste That Built A Nation
Author: Drishti Desai
12. How To Prepare Tomato Noodle Soup?
Author: Coba Grill HK
13. Top Factors To Consider Before Choosing A Leak-proof Paper Container
Author: Gujarat Shopee
14. Lune Multi Cuisine Restaurant
Author: justin
15. The Heart Of Exceptional Events: How Cassowary Cafe Care Sets The Standard For Catering Excellence
Author: edward bliss